MAM
IRS held in abeyance till 31 March, 2014
MUMBAI: The findings of the Indian Readership Survey (IRS) 2013 has been temporarily suspended. It was decided today when the Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) met to discuss the way forward for the IRS 2013 with all its stakeholders.
The IRS will be held in abeyance until 31 March, 2014, says the release issued by MRUC.
A process for re-validation of the study is being developed and shall be finalised by 24 February, 2014. The re-validation process will be completed by 31 March, 2014. Observations and recommendations arising from this process will be presented to RSCI by early April 2014. Once adopted, the recommendations will be formally incorporated into the future architecture of the IRS.
All subscribers and members will be immediately contacted by RSCI, MRUC and ABC to hold off usage of the study until the re-validation process is completed.
The move has come after 18 leading news publishers had questioned the findings of the survey earlier in the month.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
