MAM
IRS: C&S sees speedy growth in reach, radio falls
MUMBAI: Cable & Satellite (C&S) and Internet have seen a major jump in reach over the sequential quarter while radio has fallen, according to the latest IRS report.
As per the IRS 2010 Q3 report, C&S reach has gone up by 23.2 per cent CAGR and Internet by 37.2 per cent.
C&S total reach is up at 383.60 million, from 365.09 million in Q2. The total reach of TV media has also gone up by 7.2 per cent CAGR to 509.86 million, according to the report released today by the Media Research Users Council (MRUC).
The Internet reach is at 22.52 million (22,520,000) as compared to 20.87 million (20,867,000) in the second quarter survey and 19.22 million in Q1. (See table for details).
However, radio is continuing its degrowth trend. In the Q3 report, total reach of radio has seen a negative CAGR of 7.5 per cent, to 168.67 million. In Q2, the total reach for radio was at 172.60 million and in Q1 it was 175.36 million.
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Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
