MAM
IRS: C&S sees speedy growth in reach, radio falls
MUMBAI: Cable & Satellite (C&S) and Internet have seen a major jump in reach over the sequential quarter while radio has fallen, according to the latest IRS report.
As per the IRS 2010 Q3 report, C&S reach has gone up by 23.2 per cent CAGR and Internet by 37.2 per cent.
C&S total reach is up at 383.60 million, from 365.09 million in Q2. The total reach of TV media has also gone up by 7.2 per cent CAGR to 509.86 million, according to the report released today by the Media Research Users Council (MRUC).
The Internet reach is at 22.52 million (22,520,000) as compared to 20.87 million (20,867,000) in the second quarter survey and 19.22 million in Q1. (See table for details).
However, radio is continuing its degrowth trend. In the Q3 report, total reach of radio has seen a negative CAGR of 7.5 per cent, to 168.67 million. In Q2, the total reach for radio was at 172.60 million and in Q1 it was 175.36 million.
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Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
