MAM
Irdeto Selected as Conditional Access Partner for Eutelsat’s New Hybrid Platform
MUMBAI: Irdeto announces that it has been selected by leading global satellite operator, Eutelsat as a security partner for its new Eutelsat CIRRUS hybrid platform. The new service provides a turnkey solution for Eutelsat customers, allowing them to offer Direct-to-Home (DTH) services combined with OTT services across multiple screens. Irdeto Cloaked CA will enable the secure delivery of DTH content on the platform.
With the launch of Eutelsat CIRRUS, the satellite operator is offering a variety of value-added services to its customers, whether they are using only satellite or both satellite and OTT networks. Eutelsat CIRRUS is designed to provide a unified back-end system, capable of embracing the full scope of business and operational tasks across both DTH and OTT networks.
“Our focus is on delivering an enhanced platform to offer new services, while enabling efficiencies and scale. Working with strong security partners is imperative for this endeavor,” said Bruno Cattan, Director for Terminals and Solutions at Eutelsat. “Irdeto is the perfect DTH security partner to ensure the best protection of our customers’ content while offloading us from the day-to-day Conditional Access operations, enabling us to meet the growing demand for DTH service in many markets.”
As part of the partnership, Eutelsat will offer Irdeto Cloaked CA to additional customers and prospects as part of any deployment.
“In an increasingly competitive global market, it is crucial for operators to maximize services and content delivery options while meeting the security requirements for premium content,” said Bengt Jonsson, Senior Vice President of Sales & Services, Irdeto. “The launch of Eutelsat CIRRUS is testament to the fact that Eutelsat is proactive in addressing market developments and, as a trusted security partner for the DTH side, we are looking forward to working together on many future deployments.”
Irdeto Cloaked CA is a key solution offered in the Irdeto 360 Security suite, which is designed to ensure future-proof end-to-end security that can quickly and easily react to changes in the market in a cost-effective fashion. Partnering with Irdeto allows Eutelsat to ensure the highest level of security for existing and future hybrid and DTH deployments.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
