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Irdeto and African Wildlife Foundation Join Forces to Hunt Down Wildlife Crime Online
AMSTERDAM: The African Wildlife Foundation (AWF) and Irdeto have partnered to combat poaching and wildlife crimes online. The illegal selling of animal parts is the fourth biggest illicit industry worldwide behind drugs, counterfeit goods and human trafficking. These wildlife crimes not only decimate animal populations but also have a negative effect on the entire ecosystem, impacting local economies that rely on these ecosystems for tourism. By joining forces, AWF and Irdeto aim to protect animals from these crimes by leveraging Irdeto’s suite of cybersecurity services and technologies to investigate, identify and disrupt the sale of animal parts on the internet. The partnership will also work with local law enforcement, providing key forensic data and intelligence to help locate and arrest the criminals responsible for this illegal trading.
“The global illegal wildlife trade generates between $7 billion and $23 billion in illicit revenue every year,” said Kaddu Sebunya, President, AWF. “Our mission is to ensure wildlife and wild lands thrive in modern Africa. If this illicit industry continues to thrive, then our mission is in jeopardy. Together with Irdeto, we have an incredible opportunity to bring about a positive change, disrupt this illicit industry and make a positive impact on wildlife in Africa as well as across the globe.”
AWF is an international conservation organization that focuses on critically important landscapes in Africa, including strategies designed to protect the wildlife and wild lands of Africa and ensure a more sustainable future for Africa's people. Irdeto and AWF’s strategic partnership not only identifies different types of wildlife crimes across digital channels, but also provides the evidence needed to prosecute poachers and wildlife criminals. By disrupting illegal activities, this partnership can make a difference and ensure that endangered and threatened wildlife species are around for future generations.
“We are in a unique and lucky position to be able to use our cybersecurity expertise and technology for good,” said Doug Lowther, CEO, Irdeto. “When we announced to employees our intention to kickstart this philanthropic wildlife initiative, I was tremendously encouraged by the outpouring of support and the eagerness to get involved in this cause. The passion from our team was there, we just needed a like-minded partner that shared our enthusiasm for this cause. We have found that partner in AWF and I am proud that we can harness our expertise and technology for a good and just cause.”
To learn more about this cause, please visit: https://irdeto.com/wildlife/
Irdeto and AWF sign partnership agreement to combat wildlife crime online. From Left to Right: Doug Lowther, CEO of Irdeto, and Brian McBrearity, Vice President of Management Systems at AWF.
MAM
Omnicom Media appoints Bradley Rogers as CEO of OMD USA
Red Ventures president to lead OMD’s largest market as Chrissie Hanson exits
NEW YORK: Omnicom Media has named Bradley Rogers as chief executive officer of OMD Worldwide’s US business, handing him the reins of one of the world’s largest media agency operations. His appointment takes effect on March 23.
Rogers steps into the role with more than 25 years of experience across media, creative services and digital platforms. Over the years, he has held senior leadership roles at global organisations including McCann Worldgroup, Ogilvy, Mindshare and Red Ventures, working across global, regional and market level operations.
His career has also seen him build long standing partnerships with major brands such as IBM, Mastercard, Microsoft and Nestlé.
Announcing the move, Ralph Pardo, chief executive officer of Omnicom Media North America, said Rogers brings a rare mix of business acumen and cross discipline expertise shaped by leadership roles across media, creative services, commerce and consumer platforms.
Pardo noted that Rogers’ entrepreneurial mindset and ability to connect capabilities, teams and ideas makes him well suited to lead OMD as marketing grows more complex and outcome driven.
Rogers succeeds Chrissie Hanson, who is stepping down after four years as chief executive officer of OMD USA. Pardo credited Hanson with strengthening the agency’s market leadership and deepening the value delivered to clients during her tenure.
Before joining OMD, Rogers served as president at Red Ventures, a digital marketing and large scale customer acquisition company recognised by Inc. Magazine as one of the fastest growing private companies. Prior to that, he was global president and chief operating officer at MRM, part of McCann Worldgroup, where he oversaw global operations across 16 markets and managed relationships with several of the world’s largest brands.
In his new role, Rogers will lead the US arm of OMD, the largest market within the global media agency network.
Commenting on his appointment, Rogers said that as marketing organisations navigate rapid change, agencies must work closely with clients to understand both the pressures they face and the opportunities ahead. He added that his focus will be on delivering measurable outcomes while unlocking Omnicom Media’s strengths in scale, data, identity, commerce and talent to drive growth for the brands it serves.
