Account
iProspect India wins global mandate of VFS Global
MUMBAI: Starting the year on a high note, iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), has been named the global media agency for VFS Global – world’s largest outsourcing and technology services company that serves governments and diplomatic missions, worldwide. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.
It is pertinent to note here that VFS Global is an integrated win for iProspect India. The digital agency will now work with other DAN specialists – Carat and Posterscope – to service the account. While Carat will lend its services in media, Posterscope will handle the brand’s out-of-home mandate. DAN Data Labs too will partner on the account. The agencies, together, will help the brand create favourable brand imagery among its current and prospective customers through sustained campaigns in India and globally.
Talking about the win, iProspect India CEO Rubeena Singh said, “We are excited to partner VFS Global on their digital and mainline marketing efforts. VFS Global is a marquee global brand in the outsourcing visa and passport services space. We are thrilled that they have chosen iProspect India for our data-driven creatives and tech-enabled approach.”
Commenting on the association, VFS Global CMO Belson Coutinho added, “We look forward to working closely with iProspect India on all our media requirements and an insight-driven decision-making approach. Given our global nature of operations, it is important for us to have a partner who deeply understands consumer behaviour and habits, who is agile in its approach and will be able to deliver efficiencies across mainline and digital media. With iProspect India, we plan to bring in greater automation and a data-driven approach to marketing and media planning."
The company has a Swiss-Swedish ownership and is present in 151 countries with more than 3,400 visa application centres.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
