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iProspect India to handle SEO for ZEE5 Global
MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), will now be the search engine optimisation (SEO) of ZEE5 Global.
iProspect India will offer its extensive SEO services to the OTT platform to help increase viewership sessions on ZEE5 from organic search. The agency aims to achieve this by driving fresh visitors to the platform via core, secondary and tangential themes said the press statement.
iProspect India chief executive officer Rubeena Singh said, “OTTs have changed the way content is consumed today and ZEE5 Global continues to be a disruptor in this space. The South Asian diaspora across the globe loves its Indian content and ZEE5 Global has been at the forefront of serving the content in the languages of their choice.”
She added, “We are excited to partner with ZEE5 Global and glad we were chosen for our expertise in data-driven experience optimisation and tech-enabled platform capabilities in SEO.”
ZEE5 Global chief business officer Archana Anand, commenting on the partnership, said, “Reaching out to the right consumer with the right the message is very important in today’s cluttered market. We want to drive our digital growth organically across global markets through strong local messaging.”
“iProspect India comes in with strong technical expertise in this space and thus, we are happy to partner with them for our global markets, “ Anand added.
ZEE5 offers the largest bouquet of content across 17 languages to South Asian audiences and beyond in 190+ global markets. The platform also offers 60+ popular Live TV channels, including ZEE’s best-loved channels.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
