MAM
iProspect India strengthens leadership with key appointments
MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Venkat Shankarnarayan and Nihal Nambiar as AVPs for paid media.
Shankarnarayan comes with a rich experience of 12 years in the industry. Having worked with leading agencies at pivotal positions, he has been instrumental in ensuring that his clients consistently deliver on their business objectives. Shankarnarayan has worked with leading organisations like GroupM, VML, DirectI & Possible Worldwide in the past decade. His last stint was at Mindshare where he was appointed as senior director.
Shankarnarayan says, “With the advent of Martech in India, leading brands across verticals are constantly exploring newer, meaningful and more efficient methods of reaching out to the right set of audiences. In the last 20 years, iProspect has been one of the key enablers for their success in this department. I am excited to be a part of the iProspect family and glad about being able work alongside some of the best minds in the industry.”
Having worked across both India and international markets (Offshoring/COE and AOR model) for over nine years, Nambiar brings a global perspective to performance marketing. One of his key strengths lies in the fact that he is very comfortable going deep with data and new technologies. Prior to this, Nambiar as Associate Director at Performics.Convonix, a Publicis Media Company.
“iProspect is one of the top digital agencies in the market and its spirit resonates with my values and ambition. One thing which I find truly amazing is that the leadership team is quick to understand & embrace new initiatives that come with the fast pace of the industry, a trait few agencies can brag about. I look forward to learn from and contribute to the amazing journey that is iProspect,” mentions Nambiar.
Commenting on their appointment, iProspect India CEO Rubeena Singh, “We are delighted to have Nihal and Venkat on board as the agency embarks on its next phase of growth. Their diverse experience will help iProspect extend its lead as India’s premier digital agency driving business performance for its clients.”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
