MAM
iProspect India strengthens creative team with two new hires
MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network has announced two new additions to its creative team; Bobby Thomas and Dhanesh MS, both of whom will join as creative directors.
Based out of Bangalore, Bobby and Dhanesh will report to iProspect India VP—South Krishna Kumar Revanur.
Bobby, who has worked with agencies such as Ogilvy and McCann Worldgroup, has over 13 years of experience in advertising. He has worked across a variety of brands including TVS, BharatBenz, Suzuki, Britannia, ITC, Indiamart, Tata Teleservices, Myntra, Jabong, Infosys, Lenovo, IBM, and Ola amongst others.
On joining iProspect India as creative director—south, Bobby Thomas said, “iProspect is digitally evolved and it caters to market leaders in the digital space. My stint here will help me further enhance my talent in digital as I foresee a great deal of opportunities coming my way.”
With a career spanning over 14 years, Dhanesh started his career with FCB Ulka, Cochin. He has worked with Ogilvy, Grey Worldwide, RK Swamy BBDO, Star,k and Method Advertising.
On joining iProspect India, Dhanesh MS, creative director – south said, “The digital marketing world has evolved to a point where brands have realised that optimising customer experiences in a manner that is relevant to them with an unwavering focus on ROI is probably the only way to succeed in today’s overcrowded marketplace. I am excited to be a part of iProspect India because as an organisation, we too practice this mantra to stay ahead of the curve.”
Commenting on the new appointments, iProspect India CEO Rubeena Singh said, “At iProspect, we are focused on building experiences through data and insights, optimised on performance. Dhanesh and Bobby will further drive iProspect’s capabilities of ‘data-driven creative’ as we want to give our clients a holistic solution.”
Brands
Zscaler, Airtel launch India AI Cyber Research Centre
New hub to boost cyber resilience and trusted AI use
NEW DELHI: As India’s digital engine roars ahead, so do the risks riding shotgun. In response, Zscaler, Inc. and Bharti Airtel have joined hands to launch the AI and Cyber Threat Research Center – India, a national initiative aimed at strengthening the country’s cyber defences and accelerating responsible AI adoption.
The centre is designed as a multi stakeholder platform that brings together industry, government and academia. Its mission is clear: protect critical sectors such as telecom, banking and energy, shield everyday digital users, and future proof India’s fast expanding online ecosystem.
India has long been a major innovation hub for Zscaler, with a substantial portion of its cyber research talent based here. With this new centre, that footprint evolves into a national collaboration engine. The idea is simple but ambitious, build in India, for India, and help power the country’s journey towards a secure and digitally self reliant future.
The timing is telling. India is building digital systems at population scale, not just enterprise scale. That scale has widened the attack surface dramatically. At the same time, cyber criminals and nation state actors are deploying AI to scan, probe and exploit vulnerabilities in minutes.
Zscaler’s research arm, ThreatLabz India, reports millions of infiltration attempts every month. These include espionage campaigns linked to regional geopolitical tensions, 1.2 million intrusion attempts from 20,000 sources targeting 58 Indian digital entities, and a rise in zero day exploit attempts across multiple industries.
In such an environment, perimeter based security models are struggling to keep pace. The new centre aims to push a shift towards secure by design systems and Zero Trust architecture.
Its strategy rests on four pillars: protect through real time intelligence, remediate by working directly with government agencies, facilitate adoption of AI driven security and Zero Trust frameworks, and build a stronger cybersecurity talent pipeline through specialised certifications.
As founding members, Zscaler and Airtel will combine global threat intelligence with local network visibility. Zscaler will deploy a dedicated India focused research team and draw insights from its Zero Trust Exchange platform, which processes over 500 billion daily transactions worldwide. Airtel, meanwhile, will contribute deep visibility into IoT and mobile traffic, helping detect suspicious activity faster and coordinate response across the ecosystem.
Bharti Airtel executive vice chairman Gopal Vittal, said the partnership extends Airtel’s commitment to safeguarding customers and the nation’s digital fabric. He added that the collaboration would address challenges unique to the Indian market and encourage secure and confident digital engagement.
Zscaler chief executive, chairman and founder Jay Chaudhry, said India’s digital ambition cannot be secured with legacy firewalls and VPNs. He noted that a modern Zero Trust architecture is essential for a hyper connected world and that the new centre would harness the scale of Zscaler’s global security cloud while empowering a new generation of Indian cyber defenders.
Additional members from critical public and private sectors are expected to join the initiative in the coming months, expanding its scope and deepening collaboration.
In a world where threats travel at machine speed, India’s answer is to think faster, collaborate wider and build smarter.
