AD Agencies
iProspect India bags 4 metals at the Global Digital Marketing Awards
iProspect India, the digital agency from Dentsu Aegis Network bagged 4 awards at the Global Digital Marketing Awards by the World Digital Marketing Congress. The awards ceremony took place at Taj Lands End, Mumbai in on 13th February evening.
Details of the winning campaigns are as follows.
1. Best Social Media Marketing Campaign – Switzerland Tourism
2. Best Digital Integrated Campaign – Aegon Life – iDecide
3. Best Digital Marketing Campaign – YES BANK – Khushiyon Ka Upgrade
4. Best Multi-Channel Integrated Marketing Campaign – Kotak Mahindra Bank 811 – iPump
Commenting on the win, Rubeena Singh, CEO, iProspect India says, “We are delighted to have won 4 awards at the Global Digital Marketing Awards for our campaigns across different brands and sectors. We are glad that our proprietary tools like iPump are not just helping brands drive business performance, but also winning industry awards. I thank the jury for recognizing our work and the World Digital Marketing Congress for giving us opportunities to showcase the great work we do in the digital arena.”
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
