MAM
iProspect earns a silver medal at 2016 AMES Awards
MUMBAI: iProspect has bagged a silver medal at the AMES Awards which were held in Singapore for their iSync campaign, Franklin Templeton Investments. The award was won for the best use of data and analytics in real-time for a search campaign.
The campaign is aimed at increasing the number of leads through Google text ads.
Delighted with the win, iProspect CEO Vivek Bhargava said, “iSync has proved to be a boon for syncing real-time data with online ads. This tool was extremely successful for the Franklin Templeton campaign and we plan to innovate it further and use it for other verticals and clients”
The ads were made dynamic by integrating real-time Nifty Rates in them. Using the tool iSync, the ad text would vary as per the Nifty rates, thereby attracting relevant masses looking for investment options.
At the 2016 AMES Awards, a total of 125 Medals were given to 71 campaigns from 13 countries. The jury shortlisted 324 entries from a list of 1,231 submissions, and awarded 2 platinum, 16 gold, 49 silver and 58 bronze trophies.
Brands
Metro Brands appoints Harshvardhan Chauhan as CMO & SMP
Retail veteran to steer brand strategy and accelerate growth
MUMBAI: Metro Brands has appointed Harshvardhan Chauhan as its chief marketing officer and senior management personnel, effective 23 February 2026.
The move brings nearly two decades of marketing muscle into the company’s leadership ranks. With over 18 years of experience across retail, fashion, lifestyle, grocery, home and e-commerce, Chauhan arrives with a well-rounded understanding of how brands capture attention and convert it into loyalty.
His professional journey includes stints at Bharat YEF, Trident Group, RPSG, DLF Shopping Malls, ShopClues, Godrej Group, Reckitt Benckiser and Accenture, where he worked across brand building, strategic growth and business leadership.
Chauhan holds a master’s degree in business administration with a specialisation in strategy and business management from Symbiosis, Pune. He has also completed the accelerated general management programme at IIM Ahmedabad, combining academic rigour with hands-on commercial experience.
In his new full-time role, he will report to chief executive officer Nissan Joseph and work closely with the leadership team to shape the next phase of brand expansion.
For Metro Brands, the appointment signals a sharpened focus on storytelling, scale and staying one step ahead in a competitive retail landscape.
