MAM
iProspect bags 4 DMA awards, ICICI ad wins gold
MUMBAI: iProspect India, the global digital agency from Dentsu Aegis Network, has won four awards at the DMA India Awards 2017 in Mumbai.
It won gold for ICICI Bank (Business for iCalculate), silver for Max Life Insurance in sector insurance (The Smart Display Banner), bronze for leveraging video ad formats to build interest for ICICI Bank home loans and a Leader Certificate for trouser exchange scheme, Raymond in retail and direct sales.
The DMA India awards honour the creative par excellence in marketing and advertising campaigns that have raised the bar of originality, response strategy, interactivity and marketing impact.
The objective of the ICICI campaign was to increase sales for personal and home loans. The challenge was when most customers used the loan calculator on the website to get details on eligibility, interest rates, loan amount, etc. did not click on the ‘Apply Now’ button. It was counted as a conversion only if a user applied for a loan by clicking.
The idea was to use iCalculate which passes real-time data to the Google Analytics Cloud on a Windows unload event as a solution to this problem.
iProspect India CEO Rubeena Singh said, “I congratulate all the teams that have put in a lot of hard work to strategise and execute these innovative campaigns,”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
