MAM
iProspect appoints digital expert Srikar Nagubandi as SVP – Ops
MUMBAI: iProspect India, the global, leading, multi-award winning digital agency from Dentsu Aegis Network, has hired Srikar Nagubandi as Senior Vice President – Operations. He comes with more than 15 years of experience in the digital space with a focus on Search Engine Optimization, Search Engine Marketing, Social Media and Web Analytics. Nagubandi’s core responsibilities at iProspect India will comprise leading the SEO and Analytics verticals and overseeing the Paid Media mandates.
Nagubandi will report into Rubeena Singh, CEO, iProspect India and will be based out of Mumbai.
Prior to iProspect India, he was Director, Media Engagement & Technology at W20 Group, New York. Some of his stints before this include those at Razorfish & Razorfish Health which is a part of the Publicis Group, AppliancesOnline.com. He has worked in international markets like New York and Australia throughout his career.
Given his digital marketing and analytics background, Nagubandi is adept at both the planning and technical implementation side of the business having been a developer earlier in his career. He is also an industry thought leader who has spoken at numerous conferences and written articles focused on search innovation and best practices related to eCommerce, social media and blogging, particularly in healthcare.
iProspect India CEO Rubeena Singh said, “We are elated to welcome Srikar on board the iProspect team. He brings immense value to the company’s capabilities with his extensive experience in global markets. We want to increasingly bring on board senior talent who can carry forward the learnings of developed and evolved markets to our clients, providing them with innovative and effective business solutions and helping them stay ahead of the curve. I’m positive Srikar will drive higher RoI and propose effective digital solutions to our existing and potential set of clients.”
Srikar Nagubandi, Senior Vice President – Operations, iProspect India said, “In my experience in working with some of the best brands in the world, I have come to believe that it’s crucial to make the complex simple and the simple understandable and actionable for the client. Digital is only growing in complexity and the agency of the future needs to harness deep learning to innovate relentlessly and delight our clients. I am thrilled to be starting a new chapter with my role at iProspect India, and be a part of this ongoing evaluation in not only the fastest growing economy in the world, but an economy where digital advertising spend is experiencing double digit growth.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
