Brands
IPL 2021: Herbalife Nutrition partners with Royal Challengers Bangalore
MUMBAI: Herbalife Nutrition is now the official nutrition partner to Royal Challengers Bangalore (RCB) for the 2021 season of the India Premier League. The global nutrition brand is known for fueling the performance of several sporting teams and athletes globally and this association reflects the commitment of both Herbalife Nutrition and RCB to optimal nutrition as a cornerstone of excellent sporting performance.
Herbalife Nutrition vice president & country head Ajay Khanna said that the company is proud to extend its expertise to Royal Challengers Bangalore.
"The team comprises some of the best global cricketing talent and they have made a great start in the season. We look forward to launching ‘Bold is Fit’ with Royal Challengers Bangalore and supporting their nutritional requirements to help them in continued success for the season," said Khanna, reported ANI.
Royal Challengers Bangalore vice president Rajesh V Menon said, "We at Royal Challengers Bangalore place a strong emphasis on health, fitness, and wellness and this partnership signifies the same purpose. Building on this, Herbalife Nutrition will also partner with Royal Challengers Bangalore as the lead presenting sponsor of our highly engaged ‘Bold is Fit’ fitness series on the Royal Challengers Bangalore Mobile Application and Social pages, with branding rights, purpose-led product integration, and more. This truly makes our association with Herbalife Nutrition all-encompassing.''
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
