MAM
IPG’s Emerging Media Lab lists 5 top trends
MUMBAI: Interpublic Group’s executive director Greg Johnson has announced the top five trends in emerging media for the next year on the basis of the findings from the agency’s Emerging Media Lab.
These include:
– The physical and digital worlds collide
– Consumers build digital homes
– Social software drives communications
– Marketers embrace new digital media networks
– Next generation immersive content hits big
Johnson added, “But a lot of what we’re saying is based on the great position we have at the Lab. We sit at the center of the Interpublic network and work closely with its media agencies, plus we do work for some amazing clients, including primary research on how consumers are using today’s technologies. And we constantly look at research that’s already out there. These predictions aggregate all those inputs and overlay our perspective. Our hope is that these five trends can help marketers decide on more strategic courses of action as they move forward with their communications programs.”
As reported earlier by Indiantelevison.com, the company plans to introduce the Lab to India this year.
Actively participating in the changes taking place in the retail and entertainment space, the Lab provides an environment in which marketing programs can be tested, evaluated and improved to take full advantage of the opportunities offered by emerging communications channels.
The Emerging Media Lab provides Interpublic companies and their clients a physical and virtual space to experience the trends and technologies that are shaping the consumer media experience.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
