MAM
IPC Media unveils TV Listings Magazine in UK
MUMBAI: IPC Media, which claims to be UK’s largest consumer magazine publisher, has launched Britain’s very first compact paid-for TV Listings weekly TV Easy.
Backed by a £10 million marketing investment, and launched with a huge sampling exercise, TV Easy is looking to reinvigorate and grow the TV listings sector. Over 1.5 million copies of the new magazine will be given away with leading IPC titles Woman, Now and Pick Me Up from 26 April.
TV easy is the third major launch in 16 months from IPC Media’s innovations programme, initiated by the company’s CEO Sylvia Auton in 2003. It had earlier launched f the world’s first men’s weekly ‘ Nuts ‘ and the women’s weekly Pick Me Up. The research and development programme for TV Easy was headed up by Mike Soutar, IPC’s group editorial director, alongside Colin Tough, editor of the UK consumer magazine, What’s on TV, and IPC group creative director Andy Cowles.
Auton says, “I made a promise that IPC Media would launch category defining and innovative magazines, and with TV easy we’ve done it again! This is the third launch from IPC in 16 months, and reflects Time Warner’s ongoing commitment to growing its magazine business in the UK. TV Easy is the most comprehensively tested launch IPC has ever undertaken and the responses have also been the highest we’ve ever recorded.”
Colin Tough will take the role of editor-in-chief for both TV easy and What’s on TV, while Richard Clark, who is currently editor of IPC’s Internet magazine Web User, takes the role of editor on TV Easy.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
