Digital
Inuxu Digital Media Technologies appoints Rohan Joshi as head of partnership for Adgebra
Mumbai: Adding fuel to the rocketing speed of its expansion in India, Inuxu Digital Media Technologies has appointed Rohan Joshi to strengthen Adgebra’s strategic positioning in the adtech industry.
Exclusive advertising strategies are being adopted by named and fabled digital brands in 2022–23. The advertising industry is currently exploding with competitive opportunities. Inuxu feels that it is the right time to introduce Joshi. In his new role as head of partnerships at Inuxu Digital Media Technologies, Joshi will strengthen advertisers, media agencies, and brands’ relationships and revenue streams for Adgebra.
He has experience of more than 12 years. These 12 years are a growth story of when and where he developed media industry relationships within Mumbai and many non-metro markets in the West India region. Joshi previously led the Pune & ROM portfolios in the West region for Times Internet. He has outshined with intrapreneurial qualities that play an imperative role in building a team and the company’s position in the digital ecosystem.
The digital spend in India is projected to be more than Rs 35K crores by 2023, and it is expected to boom in the next five years. Innovation, targeting, delivery, and ROI are the critical differentials with Adgebra, and that’s what most brands are looking for. Introducing a partnership lead will enable the organisation to better communicate its differentials with the brands, advertisers, and agencies and will bring lasting value to the table.
On his appointment, Joshi quotes Adgebra’s position as, “Adgebra is a fantastic ad-tech platform that has distinct local attributes as compared to many other platforms competing in the market currently. It is a leading multilingual-multimedia ad platform. The young and vibrant leadership team, especially the boundless motivation provided by Rohit Bagad, Sumeet Dubey, and Shashikant Anpat, led to a perfect mix of innovation and audience targeting, which is reflected in the product. This makes me want to work my tooth and nail towards closing valuable partnerships for the platform. Inuxu, being a large organisation, has a great company culture with a distinguished work environment that allows me to independently contribute more than I have.”
“Adgebra is known for its performance with high-impact ad units, and I am looking to promote these and also create invaluable partnerships. I will be working closely with the new-age marketers and onboarding them for the innovative features across metros and the emerging markets in India,” he adds.
Welcoming Joshi into Adgebra’s leadership team, Inuxu Digital Media Technologies chief business officer Sumeet said, “Adgebra is strengthening its position as India’s largest multilingual native advertising platform. Joshi’s position presents brands, agencies, and advertisers with an opportunity to have a direct view of the best of Adgebra and its unique offerings. We investigate our potential to further scale the business and reach local brands by focusing on these relationships. With Joshi coming on board, we are sure to accelerate growth and build progressive partnerships. With his unique self-motivated, proactive, and action-oriented personality, he is certainly a stimulus to our partnership’s forefront. This appointment reinforces the company’s belief in the potential of Indian markets and is expected to propel regional demand.”
Adgebra empowers businesses to connect, engage, and win the trust of billions of digital consumers. Adgebra caters to native, video, and rich media ad formats and presently reaches over 500 million monthly active users via its network of 2000+ partner publishers managing 30 billion+ monthly ad serving opportunities.
Adgebra is the only digital ad tech platform that supports and serves ads in 10+ different Indian regional languages. Adgebra is monetizing millions of daily active users for top publications and news aggregators like DailyHunt, Sharechat, ABP, Lokmat Media, TV9 Network, Manoramanews, LiveHindustan, NavbharatTimes, Maharashtra Times, and more.
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.
