MAM
Introducing Veera’s revolutionary homegrown internet browser
Mumbai: Veera, the ‘Made in India’ mobile-only internet browser launches today to revolutionise the mobile internet experience for Bharat. Currently in beta, Veera was envisioned as a challenger browser for India by Arjun Ghose (previously an investor with VC firm Falcon Edge / Alpha Wave and McKinsey), Rahul Pagdipati (chairman of the board Zebpay & board member at Brave browser), Aditya Julka (serial entrepreneur founder of Paddle8, entrepreneur-in-residence at Harvard Business School) and Kanu Gupta (founding leadership of Goldman Sachs in India, serial investor). Funded by a slew of reputed blue-chip investors including Ayon Capital, COG Network, sixth Man Ventures, Folius Ventures and iSeed Ventures, as well as marquee angels such as Aalap Mahadevia (Briarwood Capital), Kabir Narang (B-Capital), Nikhil Mohta (Carlyle, ICICI Ventures), Kevin Hu (Brevam Howard), Saneel Srini (Moralis Capital), Ashwin Ramachandran, Viram Shah (Vested), and Dr. Devaiah Pagidipati (Freedom health, Physician Partners, Anion Health).
In a digital age where safety and speed are paramount, Veera stands as a testament to homegrown innovation. It not only addresses the core needs of crash-free browsing speed and security but also seeks to fuel the curiosity of the next generation.
Veera founder Arjun Ghose said, “Our mission was to craft a faster, safer, and private browsing sanctuary for Indian internet users. We embarked on this journey to build an internet experience that resonates with India’s uniqueness. With the average user spending approximately 7.3 hours per day online Veera’s impact as the window to the internet for a billion Indians is undeniably significant. But, let me assure you this is just the beginning; there are a whole bunch of features in the pipeline that we are super excited about and will launch shortly.”
Setting new benchmarks, Veera boasts blazing fast speeds, clocking in 40.8 runs/minute on Speedometer – a feat that places it at the peak of browser peers. Veera also boasts of an integrated live tracker, showcasing the real-time count of thwarted ads and trackers, alongside a tangible representation of data saved.
While blocking trackers is a feature a few select browsers already provide globally, Veera goes a step further by blocking third-party trackers, ads, autoplay videos and more, by default.
Currently accessible exclusively on Android devices and will be available on iOS and Windows in the near future.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
