MAM
Introducing PLAY – Making Advanced Technology Accessible to New Age India
MUMBAI: PLAY, a Delhi based startup is entering the wearable and audio technology market in India. PLAY aims to make advanced technology accessible to new-age consumers and passionate enthusiasts who use tech to achieve their desired experiences.
PLAY is on a mission to make technology a ‘delight’, with simplified offerings that enrich a consumer’s daily experiences – making them better and fantastic. A delightful device experience will be central to the brand offering.
To begin with, PLAY will introduce two new product lines in the market – PLAYFIT and PLAYGO. PLAYFIT will offer a range of best-in-class smartwatch(es) and smart band(s), while PLAYGO will introduce next-gen wireless neckband(s) and headphone(s). PLAY is all set to debut at the two biggest online festivals in India – The Amazon Great Indian Festival (28/29th September – 4th October 2019) and Flipkart Big Billion Day (29th September – 4th October 2019).
Commenting on the launch, Sandeep Banga, Founder and CEO, PLAY, said, “As the world evolves, technology is no longer the domain of technical experts but, enthusiasts and everyday consumers. At PLAY, our aim is to bring down those walls and let the consumer experience technology albeit, in the simplistic realms of their own comfort. This is an exciting moment for us as we venture into the connected wearable and audio technology segment in India. As India gradually awakens to a new dawn of a modern digital economy, it offers immense growth potential. We plan to be a part of this digital revolution with singular and unified customer experiences.”
PLAY would strive to establish a consumer community with a sense of ownership and belongingness through shared experiences. An omnichannel brand, PLAY will begin with an online marketplace(s), to be combined later with a robust offline infrastructure and distribution model. The immediate target is to be available in approximately 100K Pin codes in India by this calendar year. Brand experience zones will be created Pan India, including – Delhi, Mumbai, Bangalore, Chennai, Kolkata and Hyderabad as value integration with key retail partners.
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
