Brands
Intex launches ‘digi pay’ campaign
MUMBAI: In the present time of demonetisation, when everyone is trying to get themselves equipped with the digital economy, Intex Technologies, one of the leading Indian mobile handset and consumer durables company, taking a cue from the current scenario launches a pan-India Digital Payments Awareness campaign showing businesses and consumers on how they can start with cashless transactions using online and mobile methods. This noble initiative to educate consumers was kick-started from Varanasi in the country’s biggest state, Uttar Pradesh.
The pan-India education drive is aimed at giving financial literacy to consumers to make them comfortable with the new & evolving digital or cashless transactions. For this, at all Intex Smart World stores in the city, there will be trained professionals who will via live in-store demonstrations give small sessions on what is digital payment, how to use new payment modes for daily purposes and will assist people in getting started.
“Intex has always made efforts towards consumer convenience and experience. Cashless transaction is the future and high street is the place where both consumers and sellers are facing crisis. We are trying to help the consumer in getting digital ready and solve the problem of lull market in the high street right now, caused by demonetization. This is a time for all businesses to come together and find innovative ways to bring about the cashless revolution. Intex Smart World has immense presence in UP state and so thought of beginning this initiative from the most populous state and will be driving it throughout the country,” stated Intex Technologies Head- Retail Vishal Malik.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
