MAM
Internet news readership surpasses newspapers in the US for the first time
MUMBAI: The print media is in serious trouble. For the first time ever in history, more people have said that they got their news from the Internet than a print newspaper, according to an annual report on the news media.
The study released by the Pew Research Center said the Web is now only behind television among U.S. adults as a mode of getting news – and the gap seems to be closing.
The report also predicted that in 2010, for the first time, online ad revenue surpassed print newspaper ad revenues.
One of the challenges facing newspapers is that the largest share of online ad revenue is going to non-news sources, particularly to aggregators, the Washington think tank said.
Except newspapers, almost every sector from the industry experienced growth after two dreadful years.
Among the major news industry sectors, only newspapers suffered continued revenue declines last year — an unmistakable sign that the structural economic problems facing newspapers are more severe than those of other media, Pew said.
The study found that newspapers missed out mainly due to their inability to embrace new media. Also, less progress has been made in charging for news than many in the journalism industry had predicted.
So far only about three dozen newspapers have moved to some kind of paid content on their websites and only 1 per cent users opted to pay.
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
