MAM
Interface, Lodestar to handle ad duties for Mahindra Genio DC
BANGALORE: Automobile major Mahindra & Mahindra Ltd. announced the national launch of a variant of its pickup – Genio – the Genio DC (or Genio dual cabin) in Bangalore.
Interface Communications will handle the creative duties for the brand and Lodestar the media buying.
While Mahindra is using television as one of the mediums for promoting the single cab Genio that it had launched earlier this year, there are no plans at present to have a specific TVC for the dual cabin, revealed Mahindra’s Automotive Division Vice President for Marketing Vivek Nayer.
“While we do have a campaign planned out once the Genio DC has been rolled out across the country by August, there are no plans for television advertising for the DC at present. The campaign that is on currently for the Genio brand which includes television will continue,” he added.
The market for the one tone capacity pickup in India is about 85,000 units and Mahindra is eyeing to grow the market with a new subcategory as well as its market share. Automobile sales have reduced in India over the past few months – Mahindra’s Automobile division has seen volume growths of about 29 per cent last fiscal and 23 per cent during the last month.
Nayer further said, “Being the leader in the pick-up segment with a 73 per cent market share, the onus is on us to offer superior products to our customers to elevate their status and lifestyle. The Genio DC is a high end premium double cabin pickup designed to match the evolved needs of businessman, both as an efficient cargo mover as well as to provide premium comfort for passengers.”
MAM
Goafest 2026 registrations now open at early bird rates
South Asia’s top advertising festival returns to Goa in May with fresh ideas and big conversations.
MUMBAI: Goafest is back and this time it’s not just calling for entries, it’s calling for everyone who wants to stay ahead of the creative curve. Delegate registrations for the 19th edition of Goafest, South Asia’s premier festival celebrating creativity and advertising excellence, are now open. Early Bird rates are available until 30 April 2026. The festival will take place from 20 to 22 May 2026 at Taj Cidade de Goa Horizon. It promises a dynamic line-up of keynote speakers, panel discussions, workshops and networking opportunities designed to spark fresh perspectives and meaningful industry connections.
Advertising Agencies Association of India (AAAI) president Srinivasan K. Swamy said, “Goafest continues to be a defining platform for the advertising and marketing community, bringing together diverse voices from across the ecosystem.”
Goafest 2026 co-chairman of the organising committee Mohit Joshi added, “Each year, Goafest creates an environment that encourages collaboration and connection across the industry.”
Goafest is co-hosted by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC). The event has established itself as one of the most anticipated gatherings in the advertising and marketing calendar, offering professionals a space to exchange ideas, learn from leaders and celebrate outstanding work.
In the fast-moving world of creativity, where trends change faster than campaign deadlines, Goafest remains the annual pit-stop where the industry catches its breath, swaps stories and leaves inspired ready to create the next big idea.
