MAM
Interface communications launches new campaign Nivea launches Men
MUMBAI: NIVEA India, an affiliate of Beiersdorf AG, has launched a brand new campaign for NIVEA Men Fresh Active Deodorant.
The campaign features Arjun Rampal who is the face of NIVEA MEN and follows the codes of simplicity and attempts to break the monotony in one-dimensional category like deodorants. The campaign kicks off on television as well as digital media and further builds the new brand platform: It starts with you.
Speaking on the launch of the campaign, NIVEA India MD Rakshit Hargave said: “The NIVEA MEN deodorant campaign highlights the new brand proposition of IT STARTS WITH YOU very well. Essentially, the platform IT STARTS WITH YOU urges Indian men to unlock their everyday potential and take charge of their lives. Arjun Rampal, our latest addition to the NIVEA family, fits seamlessly into the brand values as he too is selfmade & juggles multiple roles in life. He personifies masculinity, success & self confidence, all qualities which a NIVEA MAN represents.”
Commenting on being the part of the ad campaign, Arjun Rampal said, ‘‘I always endorse brands & products that I use personally. The new NIVEA MEN range is a wonderful exciting range & definitely something that I use regularly. This new deodorant commercial is a very energetic film with a tongue in cheek humor about it. Most deodorant ads show men spraying the deodorant and girls falling over them. All that happens in this ad too, but wait for the last line.”
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The campaign is conceptualized by ECD Robby Mathew and creative director & copywriter Rakesh Menon of Interface communications and the production company is Future East Film.
MAM
Taboola names Krishan Bhatia as chief business officer
Digital ad veteran takes the reins to steer taboola’s global sales and AI growth
NEW YORK: Taboola has added Krishan Bhatia to its leadership team as chief business officer, signalling a bold push in global sales and partnerships.
Bhatia will spearhead revenue growth across Taboola’s full product suite, including its Realize performance advertising platform, publisher network, CTV performance, and generative AI offerings. He brings a proven record of driving growth at leading tech and media giants, including Amazon and NBCUniversal.
At Amazon, Bhatia launched and led the global video advertising business spanning Prime Video, Live Sports, Twitch, and third-party programmers as VP, global video advertising and partnerships. Prior to that, he served as president and chief business officer at NBCUniversal’s global advertising and partnerships division, overseeing digital, streaming TV, and advanced advertising.
“Krishan is joining Taboola at a pivotal moment in our journey,” said Taboola CEO Adam Singolda. “We are redefining performance advertising on the open web. Realize is gaining real momentum as advertisers look for scalable growth beyond search and social. DeeperDive is putting generative AI directly into publishers’ hands, helping them innovate and thrive. The opportunity ahead is massive.”
Singolda added that Bhatia’s experience in building global advertising businesses and executing at scale will complement Taboola’s growth. “We’ve built a strong foundation for long-term success, surpassing $2 billion in revenue under Eldad Maniv, our president and COO. With that momentum, I’m thrilled to welcome Krishan to the team to take our go-to-market execution to the next level.”
“Taboola has a bold vision, combining global scale and innovative technology to empower advertisers and publishers,” said Bhatia. “The launch of Realize has strengthened Taboola’s position as a leader outside search and social. With DeeperDive, generative AI, and a clear focus on partner success, there is a huge runway ahead. I’m excited to join the team at such a transformative time.”
With Krishan Bhatia on board, Taboola is all set to turn up the heat in performance advertising, blending global scale, AI innovation, and next-level partnerships to shape the future of the open web.
