MAM
Interface Communications give a new identity to BMA
MUMBAI: Interface Communications has designed a new logo for the Bombay Management Association (BMA).
The all-new identity reflects the changes that are sweeping management thinking. The new logo is a vibrant expression of contemporary management thought and has been conceptualised to support the new brand experience that the association aims to provide.
Commenting on the design, Interface Communications NCD Robby Mathew said, “Every element in the logo has a story to tell. For example, the lower case used in the logo brings alive a more open culture that typifies today’s management thinking and one that welcomes participation from the younger generation.”
The new logo celebrates a more collaborative culture that is today’s mantra. The letter ‘m’ in the logo also graphically captures this collaboration and the coming together of two management professionals. Different colours cue the different areas of learning, knowledge-sharing and enhancing managerial competencies that bma promotes.
Commenting on the new logo, L&T BMA president and senior vice president (corporate human resources) Yogi Sriram said, “Lord Tennyson wrote ‘the old order changeth yielding place to the new…’. Bombay or Mumbai has seen dramatic changes in its corporate landscape. The pulse beat of business in modern India can be felt most significantly in Mumbai. The pulse is epitomized by youth, color, vibrancy and energy and is ensconced in the new logo of BMA that represents this story of change and robust enthusiasm”
On the same lines, BMA VP and Asterii Analytics executive director Niteen Bhagwat said, “This design is a bold step and is a dramatic departure from the past in design and expression, without losing out on the core values of BMA which remain unchanged”.
The old logo of BMA symbolised management thinking that was prevalent 60 years ago. A person standing on the podium with all initials in capital letters represented a very different style of management, a top down management approach and the authority that management was supposed to exude.
MAM
Senjam Raj Sekhar takes the comms helm at Air India
Veteran communicator joins Tata Group airline after 5 years at Mobile Premier League.
MUMBAI: When the skies call for a fresh voice, Senjam Raj Sekhar is ready for takeoff. The seasoned communications leader has joined Air India Limited as global head of communications, stepping into a pivotal role as the Tata Group-owned flag carrier accelerates its transformation into a world-class global airline with an Indian heart.
Senjam brings a wealth of experience to the cockpit. Most recently, he spent five years as head of global communications at Mobile Premier League (MPL), steering the gaming platform’s voice through regulatory headwinds and fierce competition across six continents. His campaigns earned Platinum for Best PR Campaign at the 2023 SABRE South Asia Awards, multiple ET Kaleidoscope wins, and Fulcrum Masters of Technique Gold in 2023 and 2024. Under his leadership, MPL was named Asia Pacific Company of the Year (SABRE 2023) and South Asia Company of the Year (SABRE 2023), plus Corporate of the Year at ET Kaleidoscope in 2022 and 2023.
Before MPL, Senjam led corporate communications at Flipkart (2015–2018), where he launched Flipkart Stories, one of India’s pioneering owned-media platforms. Earlier stints include director & head of group corporate communications at Vedanta Resources (2011–2013), where he established the FTSE 100 company’s digital and social presence (ranking it sixth among FTSE 100 peers in 2012), and senior vice president at Bharti Enterprises (2005–2011), managing reputation across Bharti Airtel and its ventures in 20 countries.
He also headed communications for Samsung South West Asia (2004–2005), managed operations at Genesis Burson-Marsteller in North and East India (2002–2004), and served as account director at Weber Shandwick (1999–2002), handling high-profile accounts including McDonald’s during India’s beef crisis.
Senjam’s global sabbatical as a “Worldyatri” (2013–2015) saw him travel across 16 countries on four continents, fulfilling a lifelong dream.
Air India, under Tata stewardship, is in the midst of a massive revival fleet expansion, network growth and brand repositioning. Senjam’s appointment signals the airline’s intent to sharpen its storytelling as it competes on the world stage.
For a carrier with deep roots and high ambitions, Senjam Raj Sekhar is now the voice steering the narrative ready to turn heritage into headlines.
