MAM
Intercell-Virtual Mentor Network names Abhishek Verma as CMO
Mumbai: Ed-tech start-up and online mentoring service Intercell – Virtual Mentor Network announced on Wednesday that it has onboarded Abhishek Verma to its leadership team as chief marketing officer. Verma will lead all marketing and PR initiatives and will help build a compelling brand story and drive user growth.
Intercell is backed by marquee HNI investors, including actor Sonu Sood, who has recently invested in the business.
“I am very excited to be joining the Intercell team,” said Abhishek Verma. “I believe Intercell has a great business model and talented management team that uniquely positions it to capitalize on the changing industry. Mentoring services are the need of the hour and I look forward to working with the leadership to craft a narrative for the brand and drive the next phase of growth.”
Verma comes with 21 years of industry experience, has led marketing teams at Star TV, Sony Entertainment Television and Discovery Channel. More recently, he led the P&L of Freemont Digital, a digital agency with luxury hospitality clients like the Taj Group of Hotels. Verma has graduated from New Jersey Institute of Technology, USA and has an MBA from SP Jain School of Global Management.
“We are delighted to have Abhishek join our leadership team and direct the marketing function towards our next phase of growth,” said CEO Arunabh Varma. “His diverse expertise in building brands will be pivotal to our plans.”
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
