MAM
Insurance on the move with HDFC Ergo’s OOH ride
MUMBAI: HDFC Ergo has just made your commute a little more secure, at least in spirit. The general insurance giant, in partnership with Posterscope India, has rolled out a campaign that turns everyday travel hubs into larger-than-life reminders of trust and protection.
The spotlight is on Mumbai’s Airport road metro station, chosen for its steady stream of office-goers and long dwell times. For the next three years, everything from bus queue shelters to station spaces will serve as living billboards for the brand, making HDFC Ergo a familiar companion on thousands of daily journeys.
“Branding the Airport road metro station is not just about scale, it is about connection,” said Posterscope India CEO Imtiyaz Vilatra. “We see OOH not just as advertising, but as a way to naturally integrate brands into people’s lives.”
With every wait at a shelter and every ride through the station, commuters will find HDFC Egro quietly weaving itself into the fabric of their routine, a brand that travels with them, rain or shine.
AD Agencies
IAA unveils jury for 16th Olive Crown Awards
Industry leaders and a global juror to judge green marketing awards
MUMBAI: The India chapter of the International Advertising Association has announced the jury for the 16th edition of its Olive Crown Awards, a platform that celebrates communication promoting sustainability and environmental responsibility.
This year’s jury brings together a mix of seasoned creative leaders and fresh perspectives from across the advertising and marketing world.
The panel includes K V Sridhar, Carlton D’Silva, Ambareesh Chakraborty, Rymn Massand, Kalpesh Patankar, and Preeti Vyas.
Abhishek Karnani said the awards have steadily built credibility within the global advertising community.
“The Olive Crowns are now in their 16th year and have earned the respect of the global marketing and advertising community. Any award is only as good as its jury, and I am delighted we have a strong blend of members who have judged the awards over many years alongside those evaluating them for the first time. This year we also have an international jury member,” he said.
Echoing the sentiment, Janak Sarda noted that the awards have seen record participation this year, reflecting their growing stature within the industry.
“I am happy that we have received a record number of entries this year, which clearly validates the respect and prestige these awards have garnered over the years,” Sarda said.
The awards ceremony is scheduled to take place on 8 April in Mumbai, where the industry will gather to celebrate campaigns that put sustainability at the centre of their message.
