MAM
Instoried launches Content360, that acts as a chief content officer for brands
Mumbai: Instoried, an intuitive web platform designed to craft empathetic and effective written content, has launched Content360, a full-fledged services and consulting arm offering end-to-end content services to companies. The aim is to create content at scale using empathy and focusing on the desired long-term outcome and not just the short-term output. Content360 addresses the limitations of traditional content agencies, digital-first brands, and freelancers who churn out multiple forms of content per month, focusing on just the output. Users include startups, SMEs, MNCs, e-commerce sites, D2C websites, content creators, mid-size digital marketing agencies, content agencies, freelance marketers, bloggers, and more.
Instoried CEO & co-founder Sharmin Ali said, “While you focus on your core businesses of marketing, manufacturing, or any other, our Content360 services will work on building content that resonates with your target audience and business goals to eventually grow your business. On a lighter note, this service will be ‘Robot with a Heart,’ managing all content generation needs with empathy. Acting as an outsourced content generator, this would save significant costs for startups/SMEs/enterprises/brands.”
Using Content360, companies can generate various forms of content based on the strategy chosen: written advertisement copies, social media captions, emails, blog posts, product descriptions, website content, SEO landing pages, and more, with over 50+ templates in just a few seconds.
The process starts with understanding the business goals and objectives of the company, its current content strategy, output, and outcome, and then improving on those goals. As a use case, the business goal of an e-commerce firm is to generate more revenue from their website channel. After understanding various parameters like current clickthrough and conversion rates, the best converting landing pages, tone, emotion, and impact of content, Instoried will advise on the best way to create website content with the best emotion, tone, and words that would result in higher conversions. Similarly, goals like increasing readers for a company’s blog or generating more leads from outbound emails can be easily achieved.
Instoried’s Content360 services act as a chief content officer and benefit companies by helping them reach their optimal content strategy. Instoried enables these services with: a dedicated account manager to maintain daily liaison; Provide an expert content team that has in-depth knowledge of the services and the industry and is well versed in English; Provide Instoried’s proprietary tool that adds AI for scale and speed in content generation and periodic reviews to check content performance, create a content calendar, and tweak content strategy based on results.
Instoried already has a content analysis tool that enables users to analyse the tone, emotion, spelling, grammar, plagiarism, and overall impact of the content. Soon to be launched is Instoried ART, an AI-based image generation tool. Instoried will be the first Indian startup in the content creation space to use state-of-the-art technology to generate AI images based on text prompts.
Instoried claims that it is used by over five million users and 500+ businesses across the globe. As per a report by Future Market Insights, the content creation market is expected to be valued at $ 13.4 billion in 2022 and is likely to reach $47.2 billion by 2032.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
