MAM
Instoried launches Content360, that acts as a chief content officer for brands
Mumbai: Instoried, an intuitive web platform designed to craft empathetic and effective written content, has launched Content360, a full-fledged services and consulting arm offering end-to-end content services to companies. The aim is to create content at scale using empathy and focusing on the desired long-term outcome and not just the short-term output. Content360 addresses the limitations of traditional content agencies, digital-first brands, and freelancers who churn out multiple forms of content per month, focusing on just the output. Users include startups, SMEs, MNCs, e-commerce sites, D2C websites, content creators, mid-size digital marketing agencies, content agencies, freelance marketers, bloggers, and more.
Instoried CEO & co-founder Sharmin Ali said, “While you focus on your core businesses of marketing, manufacturing, or any other, our Content360 services will work on building content that resonates with your target audience and business goals to eventually grow your business. On a lighter note, this service will be ‘Robot with a Heart,’ managing all content generation needs with empathy. Acting as an outsourced content generator, this would save significant costs for startups/SMEs/enterprises/brands.”
Using Content360, companies can generate various forms of content based on the strategy chosen: written advertisement copies, social media captions, emails, blog posts, product descriptions, website content, SEO landing pages, and more, with over 50+ templates in just a few seconds.
The process starts with understanding the business goals and objectives of the company, its current content strategy, output, and outcome, and then improving on those goals. As a use case, the business goal of an e-commerce firm is to generate more revenue from their website channel. After understanding various parameters like current clickthrough and conversion rates, the best converting landing pages, tone, emotion, and impact of content, Instoried will advise on the best way to create website content with the best emotion, tone, and words that would result in higher conversions. Similarly, goals like increasing readers for a company’s blog or generating more leads from outbound emails can be easily achieved.
Instoried’s Content360 services act as a chief content officer and benefit companies by helping them reach their optimal content strategy. Instoried enables these services with: a dedicated account manager to maintain daily liaison; Provide an expert content team that has in-depth knowledge of the services and the industry and is well versed in English; Provide Instoried’s proprietary tool that adds AI for scale and speed in content generation and periodic reviews to check content performance, create a content calendar, and tweak content strategy based on results.
Instoried already has a content analysis tool that enables users to analyse the tone, emotion, spelling, grammar, plagiarism, and overall impact of the content. Soon to be launched is Instoried ART, an AI-based image generation tool. Instoried will be the first Indian startup in the content creation space to use state-of-the-art technology to generate AI images based on text prompts.
Instoried claims that it is used by over five million users and 500+ businesses across the globe. As per a report by Future Market Insights, the content creation market is expected to be valued at $ 13.4 billion in 2022 and is likely to reach $47.2 billion by 2032.
Brands
Funskool India crosses US$40 million turnover in FY 2025-26
Toy manufacturer posts steady growth despite global headwinds.
MUMBAI: Funskool India has played its cards well turning challenges into steady growth while keeping the fun alive in the toy business. The country’s leading toy manufacturer has reported a turnover of $40 million in FY 2025-26, demonstrating resilience in a difficult global environment. The company recorded an average growth of 14 per cent over the past two years, with exports growing at a healthy 19% year-on-year.
While domestic business grew at a modest single-digit pace, Funskool saw encouraging traction in key categories such as Fundough (dough) and Handycrafts (arts & crafts).
Funskool India Ltd. CEO K.A. Shabir said, “We successfully navigated the challenges posed by US tariffs last year and continued to grow both our export and domestic businesses. Given the ongoing geopolitical situation in West Asia, we are currently working with a moderate growth outlook of 12–15 per cent, with plans to revisit our targets after Q1 once the situation stabilises.”
He highlighted strengthened partnerships with global companies including Spin Master (Canada), Moose Toys (Australia), Melissa & Doug (USA), Asmodee (France), Learning Resources (USA), and Buffalo Games (USA). The expansion of the company’s Goa plant is progressing and is expected to be completed by the end of the current financial year.
Looking ahead, Funskool expects a significant shift in domestic growth momentum for FY 2026-27, driven by new categories such as friction vehicles under the brand “BlazeTrix”, remote-control cars under “VoltRush”, and the addition of popular licences like Paw Patrol.
In an industry where playtime never stops, Funskool has shown that even in turbulent times, a smart strategy and strong partnerships can keep the business ticking along nicely. As it gears up for the next financial year, the company appears well-positioned to build on its solid foundation and bring even more joy to children worldwide.
