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Insight TV launches on LG Channels in Europe
MUMBAI: Insight TV, the world’s leading 4K UHD HDR broadcaster and producer of native UHD content, has announced that its channel is now available in Europe on LG Channels, exclusively powered by Xumo. This announcement follows on the heels of the same Insight TV launch on LG Channels powered by Xumo in the US and further highlights the company’s commitment to its growing audience around the world.
LG Channels, powered by Xumo, is one of the leading innovative ad-supported TV services in the US. The company announced its expansion into Europe earlier this year. This means Insight TV’s unique, high-quality content, based around global influencers and trending topics, will widen its reach in several European territories including the UK, France, Italy, Spain and Germany. Insight TV’s channel will provide viewers with linear and on-demand options, allowing viewers to choose whatever and however they want to watch the channel, providing flexibility and a more enjoyable streaming experience.
Arun Maljaars, Director Content and Channels, Insight TV adds, “Expanding our relationship with LG and Xumo means that we’re continuing to fulfill our goal of providing impactful content that resonates with viewers across the globe. These types of advertising supported linear services delivered via connected TV are gaining more traction every single day.”
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
