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Insight TV announces Charlotte van Bochove as global pr manager
MUMBAI: Insight TV, the world’s leading 4K UHD HDR broadcaster and producer of native UHD content, has announced Charlotte van Bochove as Global PR Manager, effective August 1st. In her new role, van Bochove will manage Insight TV’s daily communications activities, working closely with external agencies to promote the Insight TV brand and produce even more channel growth across new regions.
van Bochove has years of public relations and communications experience. Before joining Insight TV, she held the position of Communications Manager at VICE Benelux, where she was responsible for all communications for the three VICELAND channels in the Benelux region, in-house production company VICE Studios, and all B2B communications for VICE Benelux. Previous to this, she worked as the Strategy & PR Manager at Talpa Global, where she actively positioned the company as an influencer and forerunner in the industry.
Insight TV’s growth is bullish. In the past six months alone, the company has launched its edgy, unique programming in several new countries and regions including Greece, Cyprus and Canada. It has also launched new shows including its popular Power &… series of programs. “This success isn’t by accident,” commented Jenna Vaartimo, Insight TV’s Marketing Director. “We feel our strong PR campaigns and creative messaging contribute to our growth and with her deep experience in public relations, Charlotte is the ideal person to foster that momentum for us as we continue to launch new, exciting programming around the globe.”
"I'm so thrilled to start a new adventure at this exceptional company that gives viewers such high quality, interesting content. My experience at VICE and Talpa serves as a strong background to further develop Insight TV’s communications strategy and promotion of the brand globally,” van Bochove commented.
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8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
