MAM
Insight bags Bajaj Discover account
MUMBAI: Bajaj Auto has appointed Insight, a member of the Lintas Media Group to look after both television and print media buying and planning for its Discover brand.
With this, Lintas Media Group factors a cumulative win of Rs. One billion of business within the fortnight and has bagged a clutch of new clients in its kitty including Cello, a leading player in the writing instruments, Torrent Energy, a leading provider and facilitator for the Ahmedabad and Surat Electricity Boards and MTNL, Gemini Oils, a Parakh Foods brand, Diwan Housing Finance Ltd, shared between its brands Insight and Initiative respectively.
This development comes in the wake of a pitch held in early February, when the company called incumbent agencies Mindshare, which handles the television media business of Bajaj, and Insight, which handles the print media business, along with challenger Starcom for presentations. Subsequently, Insight was selected for the Discover brand.
Speaking on the occasion, Insight president Raj Gupta said, “Insight’s way of approaching media seems to be working. The Bajaj Discover team has validated this by extending our association and trusting our understanding of the impact media brings on Brand building.”
Lintas Media Group director, Media Services, Lynn de Souza says, “From the past seven or eight months, we have been working hard to improve our strategy and planning products. The results have just begun to show and I am looking forward to the next months, where we hope to announce some more significant wins”.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
