MAM
Insight bags Bajaj Discover account
MUMBAI: Bajaj Auto has appointed Insight, a member of the Lintas Media Group to look after both television and print media buying and planning for its Discover brand.
With this, Lintas Media Group factors a cumulative win of Rs. One billion of business within the fortnight and has bagged a clutch of new clients in its kitty including Cello, a leading player in the writing instruments, Torrent Energy, a leading provider and facilitator for the Ahmedabad and Surat Electricity Boards and MTNL, Gemini Oils, a Parakh Foods brand, Diwan Housing Finance Ltd, shared between its brands Insight and Initiative respectively.
This development comes in the wake of a pitch held in early February, when the company called incumbent agencies Mindshare, which handles the television media business of Bajaj, and Insight, which handles the print media business, along with challenger Starcom for presentations. Subsequently, Insight was selected for the Discover brand.
Speaking on the occasion, Insight president Raj Gupta said, “Insight’s way of approaching media seems to be working. The Bajaj Discover team has validated this by extending our association and trusting our understanding of the impact media brings on Brand building.”
Lintas Media Group director, Media Services, Lynn de Souza says, “From the past seven or eight months, we have been working hard to improve our strategy and planning products. The results have just begun to show and I am looking forward to the next months, where we hope to announce some more significant wins”.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
