Brands
INOX celebrates World Disability Awareness month
MUMBAI: To celebrate World Disability Month, multiplex chain INOX Leisure Ltd organised a special screening of the movie Zero for 100 differently-able guests, on 23 December. It was followed by a special Christmas celebration in the presence of kids from NGO Trinayani.
Together the kids livened up the festivities and decorated the Christmas tree. They later joined to watch Zero at Kiddles at METRO INOX. Amruta Fadnavis—social activist, singer, and wife of Maharashtra chief minister Devendra Fadnavis—was also a part of the celebrations. She also unveiled the new INOX Kiddles Combo for the young patrons and enthusiasts.
Fadnavis said, “I am delighted to be a part of this special Christmas celebration at METRO INOX. Celebrating the mood of the season, I am happy to spend some good time with these wonderful kids at INOX and launch an INOX Kiddles Combo. Christmas is all about giving joy to others and I congratulate INOX for thinking of initiatives like these.”
Speaking on the occasion, INOX Leisure Ltd CEO Alok Tandon said, “At INOX, we aim at providing an overall experience which is beyond watching movies. Since Christmas brings a chance to spread and share happiness with others, we thought of doing something unique. Our inclusive effort bringing differently abled people – adults and kids to celebrate Christmas in the same enthusiasm is a testimony to our commitment towards all kinds of guests. We aim at continuously engaging and delighting our guests.”
Further, he added, “We are excited to launch our innovative offering for our valued young customers with INOX Kiddles Combo.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
