MAM
INOX celebrates Women’s Day in a truly filmy style
MUMBAI: India’s leading cinema chain, INOX, curated a special campaign for Women’s Day 2020. The campaign invited its patrons and social media followers, especially women, to thank their women friends in their lives in a filmy style. The campaign encouraged them to participate and tag their friends with a famous movie dialogue, which described them best. The campaign revolves around the thought of celebrating the women who bind us together and help us grow to become the best version of ourselves.
As a gratification to the quirkiest dialogues, INOX crafted a special gathering for the winners, which offered an experience filled with surprises; a special movie screening, a lunch at Onyx Diner and a few hours of fun filled experience with their girl gang, all at INOX’s premier multiplex, INOX Megaplex, at Inorbit Mall Malad at Mumbai.
To capture these special moments, a digital video was released on 10th March 2020. The DVC highlights the experience shared by the winners, their journey throughout the day and a complete overview of how INOX made their Women’s day special.
Talking about the digital campaign, Saurabh Varma, Chief Marketing Officer at INOX Leisure Ltd. said, "Customer experience and delight have always been of utmost importance at INOX. This Women's Day, we wanted to acknowledge the womenfolk for their unconditional contribution. The idea was to invite Women to celebrate the day with the women they love and spend a memorable at INOX’s flagship property, INOX Megaplex. We are overwhelmed with the response and strive to surprise our customers each new day here at INOX. We want to thank all the participants who pulled out some of the quirkiest movie dialogues to describe their friends."
INOX is known to engage with its audience through various experiential marketing campaigns, which are a mix of online engagement and offline experiences.
Be it in a filmy manner or just the way you like it, appreciating the #WomenInOurLives is something every individual should look forward to. THEY DESERVE IT!#HappyWomensDay #INOXMovies #INOX pic.twitter.com/f2JARt2dbm
— INOX Leisure Ltd. (@INOXMovies) March 8, 2020
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
