MAM
Inka launches India’s first AI voice assistant for insurance buyers
MUMBAI: When insurance starts talking back, you know disruption has arrived. Inka, India’s digital-first insurance distribution platform, has unveiled Vaani, the country’s first voice AI assistant in the sector and it promises to turn policy planning from paperwork into conversation.
Built on Google’s Gemini AI, Vaani doesn’t stop at basic Q&As. Instead, it draws on more than 2,400 data points to understand a user’s life stage, health profile, aspirations, and finances before suggesting tailored plans. From health, life, and term insurance to cancer and cardiac covers, long-term savings instruments, and child planning solutions, Vaani ensures every recommendation feels uniquely yours.
What makes Vaani stand out is its voice-first, multilingual interface. Consumers can chat with it naturally in English, Hindi, Marathi, with Telugu support on the way. By ditching jargon and answering the questions people didn’t even know to ask, it makes insurance feel less like a sales pitch and more like a trusted advisor whispering in your ear.
Beyond real-time analysis, Vaani can guide users through complex policy comparisons and even book expert consultations, all triggered by a simple voice command. Currently available on the Inkasure platform across desktop and mobile, the pilot rollout aims to refine user experience before a national launch.
“In a market where buying insurance often feels overwhelming, Vaani represents a giant leap,” said an Inka spokesperson. “It’s about trust, utility, and empowering customers to make informed choices.”
With insurance penetration in India still hovering around 4 per cent of GDP, the launch signals a bold step to bridge the trust gap and widen access. And with Vaani’s ability to cut through complexity, Indians might finally find their policies speaking their language.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
