MAM
InfoComm Asia 2003 takes place in October
MUMBAI: As a major player in the world of infotech, India is a ‘happening’ market for audiovisual presentation solutions. InfoComm Asia 2003, the premier show for the audio-visuals industry takes place in Singapore in October.
The event is sponsored by the International Communications Industry Association. The event should interest Indian entrepreneurs from different fields. They will get to see products from 100 companies including Canon, Christie Digital, Jupiter, Hitachi, NBC, Pioneer, The Screenworks, Vega.
A press release says that there will be wireless and network projectors on the showfloor. They include a 10000 ANSI Lumens large format projector. Other projectors on view will have inflatable outdoor screens, very thin video cubes, portable visualisers, jackpot machine plasma display, LCD name tags.
InfoComm Asia’s MD Nat Wong was quoted in an official release saying:” The audiovisual industry is rapidly growing in India. A surge in demand for audiovisual and AV related products and services is evident as the country develops and modernises. The exhibition is an excellent platform for manufacturers, suppliers, dealers, professionals and users to explore business opportunities and innovative technologies and network in the regional area.”
The release adds that for the first time a conference will also be held alongside the exhibition. “Leveraging Rich Media Content: Strategic Implementation of AV Communications for Your Organisation” will see technology futurist Elliott Masie address the gathering. He will speak on ten technologies that are expected to change the world we live in.
There will also be an extensive educational programme, which includes the annual Asian Institute for Professional Development. The release adds that 16 workshops will be conducted.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
