MAM
Infinity Advertising appoints Satyendra Mallik as CEO
Mumbai: Infinity Advertising Services, an advertising and communication organisation, has appointed Satyendra Mallik as its new chief executive officer. Mallik is an industry veteran, with over two decades of experience and a proven track record of driving organizational growth and transformation across various sectors.
Infinity Advertising is among communication agencies renowned for its creativity and strategic prowess. With over two and a half decades in the industry, Infinity has built a strong reputation as a trusted partner to both government and corporate clients.
Mallik’s appointment heralds a new chapter for Infinity, determined to expand its global reach by fostering strategic international partnerships. His vision is set to propel Infinity to new heights of success, creating exciting opportunities and value addition for clients, partners and stakeholders alike.
“We are thrilled to welcome Satyendra Mallik in Infinity family,” said Infinity managing director Ajay Adlakha. “His exceptional leadership skills, coupled with his extensive experience across various industries, make him the ideal to lead Infinity into its next phase of growth.”
Mallik’s impressive career journey has seen him excel in various sectors spanning across geographies, including consumer electronics, mobile, automobile, IT/ITES and consumer products. His deep understanding of the Market, Consumer behaviour, Business Processes and technology has earned him a reputation as a champion in enhancing organizational effectiveness and efficiency both at the topline and bottom-line levels.
Previously, he has served in leadership capacities at several distinguished organizations, including Eastmen Auto & Power Ltd, Intex, Trident Group, Hero Group, and Salora, among others.
Commenting on his new role, Mallik expressed his enthusiasm for the journey ahead “I am filled with gratitude to assume the role of CEO at Infinity, and I am excited about the opportunity to steer such a dynamic and forward-thinking organization.” He continued, “With this ambitious team, I am sure that we will realize our ambitious objectives and persist in delivering unparalleled value to our esteemed clients.”
With a keen focus on exploring new horizons, Infinity is fully committed to its latest venture, Content Foundry, a state of art having the capability to churn out high-quality podcast, video and static content in no time. Content Foundry represents the vanguard of Infinity’s next generation, fueled by youthful energy. Satyendra Mallik, with his wealth of experience, stands poised to propel Content Foundry to unprecedented heights.
By capitalizing on emerging opportunities and revolutionizing content creation, Content Foundry embodies a forward-thinking approach and commitment to excellence.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
