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Infibeam Avenues names Vishwas Patel MD and CEO in leadership revamp
GANDHINAGAR: Infibeam Avenues has announced the planned elevation of Vishwas Patel, its joint managing director, to managing director and chief executive, effective December 11, subject to statutory approvals. Vishal Mehta will remain chairman and managing director, steering the company’s long-term AI-first strategy.
The reshuffle follows a multi-year overhaul under Mr Mehta, who has streamlined the business from a sprawling multi-platform model to two focused engines: digital payments under CCAvenue and AI-driven risk and infrastructure solutions under Phronetic.AI. The pivot has improved efficiency, strengthened market share and lifted revenue growth.
As MD and CEO, Patel will take charge of daily operations and execution, reporting to the board. Mehta said the company was entering a phase of “accelerated AI-led growth” and described Patel’s experience in payments and merchant relations as central to scaling its platforms across India and abroad.
Mehta, who also leads the strategic AI vision at Infibeam Avenues and heads Rediff.com India, said the payments ecosystem was being reshaped “at every layer” by AI, calling for faster execution and deeper merchant value.
The board has also appointed IIMA professor Neharika Vohra as an independent director for a five-year term from December 11. A leadership scholar with more than 70 published papers and extensive experience in entrepreneurship through IIMA Ventures, Vohra brings expertise in governance, management and institution building to the board.
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
