Brands
Infibeam Avenues names Vishwas Patel MD and CEO in leadership revamp
GANDHINAGAR: Infibeam Avenues has announced the planned elevation of Vishwas Patel, its joint managing director, to managing director and chief executive, effective December 11, subject to statutory approvals. Vishal Mehta will remain chairman and managing director, steering the company’s long-term AI-first strategy.
The reshuffle follows a multi-year overhaul under Mr Mehta, who has streamlined the business from a sprawling multi-platform model to two focused engines: digital payments under CCAvenue and AI-driven risk and infrastructure solutions under Phronetic.AI. The pivot has improved efficiency, strengthened market share and lifted revenue growth.
As MD and CEO, Patel will take charge of daily operations and execution, reporting to the board. Mehta said the company was entering a phase of “accelerated AI-led growth” and described Patel’s experience in payments and merchant relations as central to scaling its platforms across India and abroad.
Mehta, who also leads the strategic AI vision at Infibeam Avenues and heads Rediff.com India, said the payments ecosystem was being reshaped “at every layer” by AI, calling for faster execution and deeper merchant value.
The board has also appointed IIMA professor Neharika Vohra as an independent director for a five-year term from December 11. A leadership scholar with more than 70 published papers and extensive experience in entrepreneurship through IIMA Ventures, Vohra brings expertise in governance, management and institution building to the board.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
