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Infectious wins creative duties of AEGON Religare Life Insurance
MUMBAI: Infectious has been signed on as the communications partner for AEGON Religare Life Insurance (ARLI). Infectious will be responsible for all its marketing and communication requirements.
ARLI has been the pioneer of online insurance in India by launching an exclusive online term plan, iTerm. Said ARLI chief operating officer Yateesh Srivastava, “We have always believed in being refreshingly different in our communication. With Infectious on board, we hope to build our brand effectively.”
Infectious co-founder and director Ramanuj Shastry said, “Educating people about the importance of insurance is a critical task in a severely under-insured nation like ours. We are honoured to partner AEGON Religare in this important journey.”
Infectious co-founder and director Nisha Singhania added, “We are delighted to be given the mandate for AEGON Religare. They have done some differentiated work in the past, and we look forward to creating some truly infectious work for them.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
