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Infectious bags creative mandate of Wunderbar Kids
MUMBAI: Infectious has been signed on as the communications partner for Wunderbar Kids, a chain of new-wave pre-schools that believes in putting children in charge of learning.
Infectious co-founder and director Ramanuj Shastry said, “We relish the challenge of doing work that will make parents take pre-school learning seriously. It’s always hugely satisfying doing work that will positively influence lives.”
Infectious co-founder and director Nisha Singhania added, “Wunderbar Kids is a pre-school, which believes in changing lives of kids by making learning a pleasure. We are honoured to partner them in this journey and look forward to doing some great work.”
Wunderbar Kids co-founder and CEO Pradad Dhumal, “We at Wunderbar Kids are determined to transform 100,000 lives by 2020 by developing a life long love for learning in our kids. We needed a communication partner equally passionate about this mission and crazy enough to think that we can achieve this together. After meeting Ramanuj and Nisha we realised Infectious was the right partner to help spread our message and educate parents on the massive learning potential of their kids.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
