Digital
Infectious Advertising launches its content arm – Epidemik Content
Mumbai: Infectious Advertising has launched its content arm – Epidemik Content – with veteran industry producer Shabbir Motiwala at the helm.
Epidemik Content is committed to delivering top-notch content with best-in-class production that’s value for money. It will embrace AI and new-age storytelling while collaborating with the best new talent to push the envelope and redefine industry standards.
Epidemik Content head Shabbir Motiwala said: ‘My challenge is to make Epidemik Content the ‘talk of the town’ with best-in-class production and innovative storytelling. The red speech blurb in the logo will be a constant reminder to me and Team Epidemik of that objective. Of course, I am thrilled and honoured to be entrusted with this responsibility.’
Infectious Advertising co-founders Nisha Singhania and Ramanuj Shastry added, ‘With Epidemik Content, we now have skin in the content game. Our mission is ‘Virality’ – to create content that is both memorable and shareable. Epidemik Content will create bespoke solutions for the ever-evolving content needs of brands in the digital age.’
Shabbir joined Infectious Advertising last year. Prior to this, he was an independent producer and won the Cannes Lions Grand Prix in 2022 for the Killer Pack campaign. He started his career in advertising as an assistant director at UTV in 1993. Later he was appointed as an agency producer at Ambience Advertising; he then became a director and made more than 50 commercials. Subsequently, Shabbir was appointed the head of production at BBH India, working with talented creatives from across the globe, including the great Sir John Hegarty to eventually settling into the role of an executive producer.
Digital
TCS launches Workspace Experience Studio with Zscaler
New AI-powered solution targets $160Bn digital workspace market by 2030.
MUMBAI: TCS just turned the office into a workspace wonderland because when Zero Trust meets AI, even Monday mornings start feeling productive. Tata Consultancy Services (TCS) has launched TCS Workspace Experience Studio, engineered with Zscaler Digital Experience (ZDX), to deliver seamless, resilient, and proactive digital workspaces for global enterprises. The solution integrates Zero Trust security, advanced observability, and AI-powered experience analytics, shifting from traditional Service Level Agreements (SLAs) to Experience Level Agreements (XLAs) that prioritise user productivity and satisfaction.
The platform taps into the rapidly expanding digital workspace market, projected to surpass $160 billion by 2030, with an addressable opportunity exceeding $8 billion in the next five years. Powered by Zscaler OneAPI for integration and automation, it adds Digital Experience Monitoring (DEM), workplace observability, and enhanced cybersecurity capabilities to TCS’s Human-Centric AI portfolio.
Key features include auto-healing and auto-remediation to detect and fix issues across systems, applications, and infrastructure reducing downtime and manual intervention. The User Persona feature uses ZDX data for personalised insights and recommendations, easing user friction and boosting efficiency.
TCS has deployed the solution for a leading Scottish multinational engineering company, where it is projected to deliver a 25–30 per cent boost in user productivity and significantly improve digital experience.
Zscaler, SVP of global partner for ecosystems Anthony Torsiello said, “Together, we are empowering organisations to achieve tangible business results by delivering smarter, more resilient digital environments that enhance productivity, improve user experiences, and drive operational success.”
TCS global head of ITIS offerings & engineering for cloud unit Murali Menon added, “CIOs are prioritising AI infusion to transform workspace experiences, fostering greater collaboration and accelerating innovation. Our strategic partnership with Zscaler delivers enhanced user experiences and optimised application performance across diverse environments.”
In an era where hybrid work is the norm and downtime is the enemy, TCS and Zscaler aren’t just building better offices, they’re crafting digital spaces where employees actually want to log in, one intelligent fix at a time.
