AD Agencies
Infectious Advertising hires ex-filmmaker Siddharth Kumar as creative director
MUMBAI: Siddharth Kumar has returned to the ad world—this time with a few reels under his belt and a mission to shake up creative norms. Infectious Advertising has appointed him as its new creative director, adding a splash of film-school flair to its creative stable.
The Mumbai-based agency announced the appointment on 23 April 2025. Kumar, who briefly swapped ad scripts for screenplays, wrote, directed, and produced four short films that continue to play the global festival circuit.
But his roots run deep in the agency world. With over 15 years of experience across marquee firms like Ogilvy, McCann, Leo Burnett, VML, and Publicis, Kumar has helped craft campaigns for household names such as Coca-Cola, Unilever, Vodafone, SBI, Airtel, Nestlé, and Mastercard.
“My goal is to help build a culture where storytelling thrives. I believe my role is to push the envelope, stir things up, and encourage new kinds of madness,” said Kumar.
Infectious creative chairman & co-founder Ramanuj Shastry had high praise, “Sid has impressed me in the short time that I have known him. He is a solid writer and great human being. I wish him a great innings at Infectious.”
CCO Akshay Kapnadak echoed the sentiment, “Siddharth is passionate about storytelling, curious about people, enthusiastic about the business and has a great work ethic. I’m looking forward to see what we all can build together.”
With this move, Infectious seems keen to turn up the creative voltage, bringing together script sensibilities, ad world grit, and a fresh approach to narrative-led campaigns.
AD Agencies
Collective Creative Labs wins two Silver Effies, ranks top 15
Independent agency shines with strategy-led campaigns that move brands and culture
MUMBAI: Collective Creative Labs (CCL) has bagged two Silver Effies at the 25th Effie India Awards and claimed the 15th spot in the Agency of the Year rankings, marking a standout moment for the independent agency.
For a young agency built without legacy backing, these accolades go beyond trophies. They celebrate a fresh approach: starting with brand truth, sticking to strategy, and creating work that drives business, not just chatter.
Three years ago, Collective Artists Network spotted a gap in the market. Brands had access to creators and cultural moments but lacked cohesive strategy. CCL was born to fill that gap, blending cultural insight with disciplined brand planning to deliver campaigns that truly perform.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “We were already sitting at a rare intersection of culture, creators, entertainment and influence. But brands don’t need access alone; they need alignment. CCL brings strategy to the heart of culture so that it drives real brand growth.”
CCL’s campaigns, including work for Zebronics, Rakesh Masala and Liberty, have travelled far beyond paid media, not chasing virality, but earning it through clarity of insight and purpose. Big names are used to amplify thinking, not replace it.
Collective Creative Labs CEO and partner at Collective Artists Network Sanjana Jain added, “Great work starts with clarity, what the brand stands for, the consumer’s reality, and the business goal. In a world that loves spectacle, we focus on outcomes. These awards validate that approach.”
Both Silver-winning campaigns were built on immersive consumer understanding and sharp strategic thinking, reinforcing CCL as a performance-driven creative partner. Operating where brands, culture, entertainment and emerging media intersect, CCL represents a new kind of agency model, uniting talent, content, influence and strategy under one roof.
For CCL, these wins and the Agency of the Year ranking are just markers of momentum, not the finish line.
