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Infectious Advertising bags digital mandate for Go Cheese
Mumbai: Go Cheese, from the house of Parag Milk Foods has chosen Infectious Advertising as its digital communications partner.
The agency will help the brand with charting the strategic roadmap and providing the creative impetus to build the brand a formidable digital presence, said the statement.
“We are delighted to be associated with Infectious to ramp up our digital activities. We have been investing a lot of time and effort in our digital initiatives considering the accelerated growth of digital mediums,” said Parag Milk Foods Ltd senior VP of strategy, sales & marketing Akshali Shah. “Infectious will help us increase our reach and engage better with our target audience, while simultaneously contributing to our business goals.”
Established in 1992, Parag Milk Foods Ltd is a private dairy FMCG company with a pan India presence with two brand names – ‘Gowardhan’ and ‘Go.’ The company has also ventured into the B2C segment for whey protein with the brand ‘Avvatar.’
“It’s an absolute honour to be chosen by a massive brand like Go Cheese – a beloved household name in India – as its digital communications partner. We intend to repay the faith reposed on us with some truly exciting and insightful work,” stated Infectious Advertising co-founders and directors Ramanuj Shastry and Nisha Singhania.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
