MAM
Infectious adds HCL tablets to its client roster
MUMBAI: Advertising agency Infectious has been given the mandate of handling the creative communication of HCL’s ME tablet brand, for India as well as overseas.
The brand will be serviced by the Mumbai branch of the agency.
Commenting on this win, Infectious co-founder and director Ramanuj Shastry stated, “It’s a huge honour and responsibility to be given the creative duties of a legacy brand like HCL. We look forward to the task.”
Infectious co-founder and director Nisha Singhania, added that the team is thrilled to be working on the HCL Tabs business and look forward to creating exciting work for the brand.
On the association, HCL head marketing (mobility businesses) Gaurav Tikoo said, “Infectious has demonstrated very good understanding of our business and the consumer. We like its nimble, hands-on approach and look forward to the association.”
Infectious was launched on April 1, 2013, by former Saatchi & Saatchi hands Ramanuj Shastry and Nisha Singhania.
MAM
Edelman elevates Siddharth Panicker to head of Mumbai office
Financial services veteran steps up after nearly 15 years at the firm
MUMBAI: Edelman has elevated Siddharth Panicker to head of its Mumbai office, promoting a long-serving leader who has spent nearly 15 years building the firm’s financial services franchise in India.
Panicker has held a series of senior roles at Edelman, including associate vice president, head – financial services, and VP & head – financial services. In these positions, he led the development of the firm’s financial services practice, advising C-suite clients across investment banking, private equity, NBFCs, fintech, disputes, litigation and life insurance.
The promotion reflects his track record in corporate and financial communications, strategic counsel and leadership, as Mumbai remains a central hub for India’s financial and professional services sectors.
Earlier in his career, Panicker gained industry exposure through internships at Nalco Water, part of Ecolab, and MSL India.
His elevation underlines Edelman’s focus on leadership continuity and deep sector expertise as clients navigate increasingly complex regulatory, reputational and market environments.
