MAM
Infectious adds HCL tablets to its client roster
MUMBAI: Advertising agency Infectious has been given the mandate of handling the creative communication of HCL’s ME tablet brand, for India as well as overseas.
The brand will be serviced by the Mumbai branch of the agency.
Commenting on this win, Infectious co-founder and director Ramanuj Shastry stated, “It’s a huge honour and responsibility to be given the creative duties of a legacy brand like HCL. We look forward to the task.”
Infectious co-founder and director Nisha Singhania, added that the team is thrilled to be working on the HCL Tabs business and look forward to creating exciting work for the brand.
On the association, HCL head marketing (mobility businesses) Gaurav Tikoo said, “Infectious has demonstrated very good understanding of our business and the consumer. We like its nimble, hands-on approach and look forward to the association.”
Infectious was launched on April 1, 2013, by former Saatchi & Saatchi hands Ramanuj Shastry and Nisha Singhania.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
