MAM
Industry veteran Prasoon Kumar joins Arzooo as VP-strategy
Mumbai: Consumer electronics veteran Prasoon Kumar has joined B2B commerce platform Arzooo as vice president, strategy. Kumar has been at the forefront of leading distribution, sales and channel strategy for some of India’s largest white goods brands.
At Arzooo, Kumar’s charter will be to drive the company’s expansion and reach into the breadth and width of the country with mid to long term strategy and bringing strategic partnerships on it’s mission to power offline retail with technology and financial capability and making them competitive and scalable, said the statement.
In his last assignment at Voltas, Kumar played a pivotal role in setting up the business for the Voltas-Beko – a joint venture of India’s voltas and Turkey’s Beko. He was leading the sales and marketing function for Voltas-Beko while spearheading the launch for the JV brand in India including the channel strategy and consumer marketing.
“As someone from the industry I have followed Arzooo’s journey closely and it’s very fascinating how it has evolved in short span and cracked one of the most complex categories,” said Prasoon Kumar. “Arzooo is already making waves in the retail and consumer electronics ecosystem and I am thrilled to be a part of this young and energetic team and excited about taking the venture to new heights.”
Backed by over 20 years of cumulative experience in channel sales, and revenue management, Kumar has displayed innate proficiency in formulating strategy for sales & distribution, new business development of general trade. Before his Voltas-Beko tenure, Kumar has worked as the sales head for Godrej and played a crucial role in expanding presence for Haier India. He worked with LG India in its founding days and has played his part in establishing LG as the market leader in India’s consumer durable market.
“I have known Prasoon as an industry leader from my flipkart days, and always been impressed about his business acumen and innovative ideas. I am pleased to have him onboard with us at Arzooo,” commented Arzooo co-founder and CEO Khushnud Khan. “His extensive experience in the white goods space will help us shape our vision to transform offline retail.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
