MAM
Industry grieves Anand Halve’s death
MUMBAI: November 23, the Indian advertising community woke up to the bitter truth that the veteran brand consultant and Chlorophyll founder Anand Halve or Andy, as he was lovingly called, is no more. Halve was not keeping well for long and finally succumbed to pneumonia the previous day.
It was Chlorophyll’s MD and Halve’s dear friend Kiran Khalap who broke the news first on twitter, saying: “The Chlorophyll community grieves the untimely death of its co-founder, father of brand planning in India & friend to millions: Anand Halve.”
Following this, the industry poured in with their messages of condolences, and Twitter was flooded with ‘Rest In peace’ messages addressed to him, some even quoting lines from verses he had penned.
Harsha Bhogle: Am in agony at the passing of Anand Halve,one of the finest minds in advertising & someone who was always very kind to me when I started out.
Journalist Sucheta Dalal : Just heard the really sad news that our friend @anandhalve is no more. #RIP U will be sorely missed Andy … and your guidance & support.
MasterCard head of MasterPass Monica Jasuja: R.I.P. Anand Halve, I miss his positive motivational friendly self on Twitter. Pls keep him in your prayers.
OgilvyOne SVP Namrata Balwani: Very sad to hear of the passing away of a legend. What a mind. Still remember Anand Halve teaching us at MICA. And his shairi tweets.
Addressing Halve as ‘first of the planning tribe’ Ambi Parameswaran also took to social media to express his shock.
Often credited as the pioneer of account planning in Indian advertising, Halve’s influence in the advertising world runs far and deep that even those who didn’t know him in person expressed their shock upon hearing the news.
“It is unfortunate that I didn’t know him too well in person but I can attest that his contribution to the advertising fraternity will be forever cherished. As a person, he was well-liked by his peers and he will be dearly missed,” shared Publicis south Asia CEO Nakul Chopra.
Before setting up Chlorophyll in 1999, Halve was associated with Enterprise Nexus for close to a decade. He has also closely worked with the legendary adman Mohammed Khan. Halve started his advertising journey way back in 1977 by joining Lintas, post that he spent a short time at the start-up Fulcrum with Kersy Katrak.
Lintas grieved his loss by releasing a creative tribute to remember the genius that Halve was.
“Andy was one of the finer minds in advertising, always ready to share his insights with both, the journalistic and the advertising community, whether junior, senior or peer. He was a futuristic thinker who embraced brand understanding, research and planning way ahead of others in that glorious period of advertising in the late eighties and early nineties. I remember Mohammed (Khan) relying on him greatly in those days. May his soul rest in peace,” said Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari.
The Advertising Club president Raj Nayak said: “Anand Halve was one of the first account planning person I had heard of during the early days of my career. Humility was his biggest asset. Was always warm and probably one of the best strategic minds in the advertising industry. We will miss him.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
