MAM
IndusInd Bank’s latest campaign celebrates the spirit of para-athletes
Mumbai: IndusInd Bank, in collaboration with GoSports Foundation, has launched a brand new campaign to commemorate the achievements of its supported para-athletes across various sport disciplines. Christened ‘Phirse #JeetKaHalla’, the campaign speaks about the rigour of the preparation undertaken by our para-athletes, as they gear up to compete with the best in the world at an international arena.
In 2016, IndusInd Bank had unveiled ‘#JeetKaHalla’ – a campaign to honour its para-athletes under the Para Champions Programme, and brought to light their contribution to the country by creating a nationwide movement of support. Retaining the essence of ‘JeetKaHalla’, the bank has also unveiled a heartwarming and inspiring film that showcases the grit and determination of these athletes. Conceived & ideated by RK Swamy BBDO partner & executive creative director Ankur Suman, produced by Films Rajendraa, and directed by Yogesh Agrawal, the anthem aims to inspire every Indian to cheer and support our para champions in their quest to bring laurels for the country.
IndusInd Bank head – Consumer Bank, Soumitra Sen said, “Given the stupendous success of the #JeetKaHalla campaign in 2016, we were keen on nurturing it in a way that it becomes a testament to the bank’s belief in the power of para-sports. In keeping with this thought, we are proud to unveil this new campaign which retains the spirit of ‘JeetKaHalla’, while also goes a step further, in reflecting the sheer determination, strength and resilience of our para-athletes, as they gear up to represent the country at an International platform. The campaign underscores our constant commitment to the para- athletes and throws light on how we, in our own way, are trying to make a difference to the wonderful community that we are a part of, while also focusing on our core mission of being a partner in every walk of life.”
In a bid to give this initiative a wider reach, the bank has embarked on a comprehensive digital media campaign that will create the impact, and help in mobilising the momentum of seeking encouragement for these heroes.
The Para Champions Programme was launched in the financial year 2015-2016 by the bank in partnership with the GoSports FoundatioN to support para-athletes across various sports disciplines. The programme currently supports 43 para-athletes across seven disciplines from 14 states across the country by helping them fulfil their nutrition, fitness & conditioning, medical support as well as domestic & international training requirements, said the statement.
Brands
Kaspersky and KidZania want Indian children to fight hackers before they hit their teens
Kaspersky and KidZania open a cyber investigation centre in Mumbai to teach children how to outsmart hackers
MUMBAI: India’s children are growing up online faster than anyone can protect them. Kaspersky, the global cybersecurity firm, is betting that the best way to fix that is to make six-year-olds feel like detectives.
The company has opened a Cyber Investigation Centre inside KidZania Mumbai at R City Mall, Ghatkopar, in what it is calling a first-of-its-kind cybersecurity role-play experience for children. Kids suit up in Kaspersky uniforms, sit down at dedicated workstations loaded with security software, and spend 20 minutes cracking simulated cases of phishing, identity theft and cyberbullying. Up to six children can play investigator at a time. Those who crack the case walk away with a personalised Kaspersky Cyber Investigator card — and a healthy suspicion of dodgy links.
The timing is not accidental. In India, 82.2 per cent of children have access to a mobile device by the age of 14. They use it to stream, game, chat and study. Most of them have never heard the word “phishing.”
“The earlier we equip children with the awareness and skills to navigate the digital world safely, the stronger our collective digital future becomes,” said Jaydeep Singh, general manager for India at Kaspersky. Tarandeep Singh Sekhon, chief business officer of KidZania India, put it more plainly: “Every parent today is thinking about how to prepare their child for a digital-first future.”
The partnership comes with commercial sweeteners. Visitors buying KidZania tickets get a complimentary two-month Kaspersky trial subscription. Annual pass holders get a full year’s subscription thrown in. Discount vouchers go out at the exit gates.
The launch ceremony leaned into KidZania’s theatrical DNA — a diya lighting, a dance performance, a key handover, a parade through the miniature city, and a ribbon-cutting at the new centre.
Cybercriminals, it turns out, do not discriminate by age. Kaspersky and KidZania are hoping that neither will the next generation of people trying to stop them.
