Brands
Indulekha enters serum space with Ayurvedic boost to scalp care
MUMBAI: Goodbye greasy hair days, hello Ayurvedic innovation. Indulekha, the beloved Ayurvedic haircare brand known for its iconic oils, is switching gears and swapping textures with the launch of two all-new, non-oily, clinically proven scalp serums designed to treat hair fall and dandruff with precision, potency and a whole lot of heritage.
The two launches, Indulekha Bringha Hair Growth Treatment Scalp Serum and Indulekha Svetakutaja Dandruff Treatment Scalp Serum mark the brand’s first foray into the serum space, a bold move that blends ancient Ayurvedic science with the ease and elegance of modern-day skincare formats.
According to a 2024 independent clinical study, the Bringha Hair Growth Treatment Scalp Serum helps grow 11,000 new hairs in just three months. Packed with a 4.6 per cent Bringha+ complex featuring Brahmi, Amla, Aloe, Pudina and more, this serum tackles oxidative stress and thinning hair by nourishing the scalp at its roots using traditional Arka and Kashayam Vidhi techniques.
Not to be outdone, the Svetakutaja Dandruff Treatment Scalp Serum is proven to tackle recurring dandruff within just two weeks, according to a 2023 clinical study. Its 1.7 per cent Svetakutaja+ complex includes Lemongrass, Orange, Pudhina and Neem all formulated to banish flakes, soothe itchiness, and restore scalp barrier health.
“This isn’t just a format shift, it’s a mindset shift,” said Hindustan Unilever VP hair care Sairam Subramanian. “While Indulekha Oil continues to be a go-to for millions, serums offer a compelling new way for our consumers to experience everyday Ayurvedic efficacy without the mess.”
Visually too, the brand is shaking things up. The new serums arrive in sleek, premium packaging, a sign that Indulekha’s moving confidently into its next chapter. Still rooted in Ayurvedic authenticity, the bottles are all business on the outside, and all botanicals on the inside.
Available on Amazon, Myntra and Nykaa, Indulekha’s serums signal a fresh era in Ayurvedic haircare, one that’s lighter on texture, but heavy on results.
Brands
Kaartech raises $11 million in Series B funding
Playbook Partners leads round as AI-led firm crosses Rs 1,000 crore revenue mark.
MUMBAI: Kaartech just fuelled its rocket with fresh cash because when you’re already crossing Rs 1,000 crore and running on KTern.AI, the next stage needs serious thrust. KaarTech, a global AI-led enterprise transformation partner, has raised $11 million (approximately Rs 100 crore) in a Series B primary funding round led by Playbook Partners. The round follows the company’s $30 million raise in July 2023 led by A91 Partners.
The fresh capital arrives as Kaartech crosses Rs 1,000 crore in revenue, clocking a 44 per cent compound annual growth rate over the past five years. The growth has been powered by its proprietary platform KTern.AI, which embeds governance and outcome assurance into large-scale enterprise transformations.
The new funds will accelerate Kaartech’s next phase, with focus on deepening AI, data and industry innovation capabilities. The company plans a strategic acquisition to strengthen data engineering and analytics, enabling more powerful AI-driven insights for clients. It will also invest heavily in scaling its AI-led Enterprise Operating System (EOS) platform set to roll out to existing customers in Q2 FY27, with full general availability planned for Q4 FY27. New clients will receive a complimentary AI Readiness Assessment to identify priority use cases, evaluate data readiness and build tailored transformation roadmaps.
Kaartech will expand its global AI Labs, including a new Oil & Gas AI Lab in Houston and additional labs in Bangalore and Chennai focused on CPG & Retail, Engineering & Natural Resources, and Utilities. These labs will develop industry-specific AI solutions and SLM-based foundation models for enterprise use cases.
Kaartech, Founder & CEO Maran Nagarajan said, “This raise marks a defining chapter in Kaartech’s journey. A 4X growth in enterprise value since our Series A reflects the trust placed in us by our employees, customers, partners, and stakeholders. As we drive a clear shift toward an outcome-led Enterprise Operating System, this partnership with Playbook Partners enables us to deepen our Data Engineering and Analytics capabilities, pursue strategic acquisitions, and scale globally.”
Playbook Partners managing partner Vikas Choudhury added, “KaarTech stands out for its deep domain expertise, AI-led transformation capabilities, and strong client relationships. With operations across the US, Europe, and the Middle East, the company has demonstrated remarkable value creation in recent years.”
In a transformation game where most players still chase buzzwords, Kaartech isn’t just raising money, it’s raising the bar, turning AI from a shiny add-on into the actual operating system of enterprise change.
