Brands
Indriya’s bridal lines shine with regional radiance
MUMBAI: Wedding season just got a little brighter, and India is gleaming from region to region. Indriya, Aditya Birla Jewellery, has unveiled its new suite of regional bridal collections, crafted for brides who wear heritage with pride and dream in the colours of their culture.
Announced nationally on 18 November, the four collections: Anantara, Padma Ranjini, Raasvi and Rajashree, draw inspiration from the artistic, architectural and spiritual legacies of Andhra Pradesh, Telangana, Karnataka, Rajasthan, Gujarat and Maharashtra. Each range is designed as an heirloom in the making, blending timeless techniques with contemporary elegance.
Anantara, created for brides in Andhra Pradesh, Telangana and Karnataka, is steeped in the sacred detailing of Dravidian temple sculptures, especially the Hoysala marvels at Chennakeshava and Keshava Temples. Its three layers echo celestial symbolism, from Garuda Haar and Kaasu Maala elements to the divine impressions of Ganesha and Lakshmi.
Padma Ranjini, tailored for Rajasthan, transforms the region’s royal artistry into modern bridal splendour. Lotus motifs from the Padma Gate, Pichwai influences, red and white jadai work, and talismanic charms come together across the Padma Aad, Timaniya and Hamel to create a set steeped in meaning and majesty.
Rajashree, crafted for Maharashtra, pays tribute to the state’s regal craftsmanship. Chandrakor Tilak, the mighty simha of Chhatrapati Shivaji Maharaj and the sacred Saaj Haar form the trio that reflects dharma, strength and cultural devotion.
Raasvi, celebrating Gujarat, blends joy, ritual and heritage through layers inspired by temple carvings, toran tassels, Kalighati artistry and the Pankhi motif. Gold chains, floral cascades and ruby jadai create a luminous statement for the vibrant Gujarati bride.
Indriya CEO Sandeep Kohli, said the collections honour India’s cultural richness and deepen the brand’s connection with brides who value authenticity and craftsmanship. Head of marketing and visual merchandising Shantiswarup Panda, added that the designs bring a bride’s long-held dreams to life through storytelling rooted in heritage. Head of design Abhishek Rastogi, said the vision was to capture the soul of India’s artistic traditions through intricate kaarigari and contemporary refinement.
With craftsmanship this evocative, every piece seems to whisper its own love song. Dil abhi bhara nahin.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
