MAM
Indri Single Malt Whisky joins forces with BlackCab for 360° brand excellence
Mumbai: Indri Single Malt Whisky, a distinguished name in the spirits industry, has collaborated with BlackCab, a leading creative digital marketing agency based in Mumbai. BlackCab has bagged the account since inception and is wired to build a very strong brand presence digitally, to embark on a transformative brand journey. The partnership aims to redefine Indri’s digital presence through a comprehensive strategy that encompasses social media content, rich visuals, and unique digital properties, setting the brand apart in a competitive market.
BlackCab partner Aayush Bansal emphasised the vision behind the campaign as he stated, “With a vision to make Indri the most premium Indian single malt whisky brand in the nation and globally, we laid a heavy focus on content strategy and imagery that would fit this global positioning. We created strong brand associations with niches that our customers can relate to, such as equestrian sport and chess, through social media content.”
BlackCab’s team, composed of over 100 creative minds, has worked closely with Indri to establish a strong brand identity. A pioneering move in the Indian market, BlackCab created compelling storytelling and educational content, offering an exclusive behind-the-scenes look into Indri’s distillery in the town of Indri, Haryana. Viewers are taken on a captivating journey through the grain mashing, distilling, ageing, and bottling processes that contribute to Indri’s Trini’s distinctive characteristics.
BlackCab’s commitment to transformative work and creative excellence positions them as the ideal partner to drive Indri Single Malt Whisky to new heights through innovative marketing efforts. This collaboration signifies a landmark moment for both Indri and BlackCab as they redefine the landscape of digital marketing in the spirits industry.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
