Brands
Indri crowned ‘Best World Whisky’ at Las Vegas with record 99.1 score
MUMBAI: India’s homegrown single malt Indri has once again made history on the world stage. The Indri-Trini Diwali Collector’s Edition 2025: Marsala Cask Finish has been named ‘Best World Whisky’ at the Las Vegas Global Spirits Awards 2025, with an extraordinary 99.1 points out of 100, one of the highest scores ever achieved by an Indian whiskey.
This marks Indri’s second big win at the competition, after first bagging the top honour in 2023. The victory reaffirms Indri’s reputation as a global benchmark for single malts, while placing India firmly on the world whiskey map.
Crafted by Piccadily Distilleries in Indri, Haryana, the award-winning edition is made from six-row Indian barley and finished in Marsala wine casks. Bottled at cask strength (60 per cent ABV), it is celebrated for its rich profile, stewed apricots, cherries, plums, and nutty spice on the nose; red berries, chocolate, nutmeg, and walnuts on the palate; with a long, lingering fruity-oak finish.
The recognition follows Indri’s phenomenal commercial success. In 2024, the brand became the fastest-growing and largest-selling single malt, outselling global heavyweights such as Glenlivet, Glenfiddich, Glenmorangie, The Singleton, and Laphroaig (IWSR data).
*“Indri has been rewriting the story of Indian single malts, breaking stereotypes and setting new standards globally,” said Piccadily Distilleries head of marketing Shalini Sharma. “This near-perfect score is not just a win for Indri, but a proud moment for India.”
The Las Vegas Global Spirits Awards, judged through blind tastings by expert distillers, buyers, bartenders, educators, and media, evaluates entries on appearance, aroma, palate, balance, and finish.
With the 2025 collector’s edition set to launch in India before Diwali, anticipation is at an all-time high. Indri’s limited-edition Diwali releases have fast become some of the most awaited whiskey launches worldwide.
For Piccadily Agro Industries Limited, Indri’s success underscores its commitment to premiumisation and innovation. The company, also known for Camikara premium rum and a wide portfolio of malt spirits, has rapidly emerged as a serious force in the global spirits industry.
Indri’s win is more than an award, it is a signal to the world that Indian single malts are not just competing, but leading, at the highest level.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
