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Indo Nissin Foods to sponsor Indian contingent for Olympics
MUMBAI: The performance of Indian athletes on the field is finally beginning to show results off the field as well with the Indian Olympic Association closing its third sponsorship deal for the upcoming London Olympics.
Indo Nissin Foods Ltd, the makers of Top Ramen noodles, is the latest to join the Olympics bandwagon by signing on as principal sponsor of the Indian contingent for the Games.
IOA acting president Vijay Kumar Malhotra, while welcoming the sponsorship deal, expressed confidence that more industrial houses and entrepreneurs will come forward to be part of the Olympic Movement in the country.
“This is part of our commitment we had made to the sports persons qualified for the Olympics that they will get their due share. I hope they will bring laurels to the nation. We in IOA have kept our promise and we hope the athletes will keep give their best at the Games,” Malhotra added.
Also on board as sponsors are South Korean electronics major Samsung and Indian dairy products company Amul.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
