MAM
Indigo Consulting appoints Sanjeev Kumar as senior VP
Mumbai: Indigo Consulting, a Publicis Groupe company, has appointed Sanjeev Kumar as senior vice president – customer success and operational excellence.
The company’s chief growth officer Krishna Chandaluri will be transitioning to lead his growth mandate as Kumar takes over the baton from him. With this, the firm that specialises in enterprise technology, design, and data-first talent aims to strengthen its delivery and operations team.
With over 25 years of IT service experience in managing large-scale programs in a globally distributed setup, Kumar has handled projects for clients like Polaris, Xansa, and Nagarro, among others.
“As the demands placed on us as a bespoke software engineering and digital business transformation company is getting deeper in the new normal, where digital has become the primary channel for brands across domains, we are investing in re-imaging our customer success team too – their skill sets, knowledge and vision to design & deliver digital-first solution and this is where Sanjeev is a fantastic and seamless fit,” said Indigo Consulting COO Jose Leon.
In his previous role, Kumar was responsible for integrating and defining end-to-end processes to drive synergies between finova UK and IT service outsourced suppliers in India. He led top quality delivery and return on investment, driving transformation and re-engineering for financial institutions/building societies in UK and Ireland.
Some key domains that Kumar has worked for include banks across the globe in countries like Japan, Indonesia, UK, Singapore; Insurance – North America; Education – North America: Telco – Europe and continental Europe, and CPG – UK.
Speaking on his new assignment, Sanjeev Kumar said, “I am excited to step on this role as this is where I was headed in terms of leveraging all my past global experience in agile service deliveries, to own the P&L of a large service delivery team & deliver excellence and add value to our customers, strategic technology OEM Partners of-course the end-customers. Also, I am delighted to be back to Publicis, it is more of a homecoming for me.”
MAM
BHIM rolls out Mahi Way campaign to boost trust in digital payments
MS Dhoni-led push highlights simplicity, safety and instant transactions
MUMBAI: BHIM Payments App has launched a new nationwide campaign titled Mahi Way, aiming to reinforce its positioning as a simple, secure and dependable digital payments platform.
Developed by NPCI BHIM Services Limited, the campaign taps into India’s trust-driven relationship with money, highlighting ease of use and safety as key drivers for digital adoption. At its centre is brand ambassador Mahendra Singh Dhoni, whose calm and no-nonsense persona mirrors the app’s promise of fuss-free transactions.
Built around the line ‘BHIM App se karo pay, it’s the Mahi Way’, the campaign captures everyday payment dilemmas where users are faced with multiple options but ultimately gravitate towards a reliable choice. The films spotlight BHIM’s scan-and-pay feature, alongside instant rewards, to underline speed and convenience in daily transactions.
NPCI BHIM Services Limited managing director & CEO Lalitha Nataraj said, “In India, trust continues to play a defining role in how people adopt and use digital payments. As adoption deepens, users are looking for simplicity and trust, along with the assurance that every transaction is safe and secure. Our new campaign, ‘Mahi Way’ reflects this behaviour where payments happen without confusion or delay, on a platform that users can rely on.”
Conceptualised by Tilt Brand Solutions, the 360-degree campaign will roll out across television, digital platforms, cinemas and outdoor media. The flagship film will run in a 25-second format, supported by shorter edits for digital and social platforms to ensure high-frequency visibility.
Adding a layer of inclusivity, the campaign will be available in 11 languages, spanning Hindi, English and several regional languages including Marathi, Tamil, Telugu, Kannada, Malayalam, Bengali, Gujarati, Odia and Assamese.
Tilt Brand Solutions president and head of creative Kushager Tuli said, “With Mahi Way, MS Dhoni is shown in a more everyday context, not just as a cricketing icon, but as someone who reflects calm and clarity in simple decisions. The campaign brings this into real payment situations, making them feel intuitive and effortless.”
With a familiar face and a clear message, BHIM’s latest push aims to make digital payments feel less like a choice and more like second nature for users across the country.
